Similar Keywords/Different Pages
-
My question is about my content strategy regarding keywords and page creation. For this example I will use the following keywords:
"widget financing"
"widget leasing"
"widget loans"
"thingy financing"
"thingy leasing"
"leasing loans"
"whatchamacallit financing"
"whatchamacallit leasing"
"whatchamacalit loans"
You get the idea. Now I have created a separate page for each of these keywords. There are about 70 keywords and their respective pages. Although all of these describe the same thing I have re-written each page. In other words I didn't use the same content and just substituted the keywords. Each page is roughly 200 to 500 words. I do rank very well for most of these keywords.
I would post some of the pages from my site here but I didn't know if that is frowned on.
My fear/concern is will I get in trouble in a "post Panda" world.
Again, the pages rank very well I just want to be in good graces with Google going forward.
-
Also.. If each of your pages is receiving a fair amount of traffic through organic search, then again it's less of a problem. If people are clicking through to your site and landing on those pages (without an excessively high bounce rate) then this should signal to google that those pages are proving relevant to your visitors.
-
Hmmm, it's a tough one to call. Your pages are working fine for you at the moment so I'd probably be hesitant to change anything, however...
Although you have re-written the content, they each contain a similar link structure (e.g. all pointing to the same application form) and contain the same Youtube video link for example, so I wouldn't put it past an algorithm update to pick up on this, notice the similarities and frown slightly on it.
I suppose the 'correct' way in google's eyes would be to create a single (or just a few), rich content page(s) that offer fresh relevant content on each and lists all the types of truck that you can provide finance for and focus your efforts onto this/these few pages. This would make the page(s) relevant and there would be no irrelevant or duplication issues - but this would be time consuming and more than likely negatively affect your keyword rankings in the short term at least.
If I were you I would be hesitant to change something that is currently proving effective in your particular keyword niches until you actually notice a ranking drop, but others may offer a different opinion. You may just want to enrich the content further on your existing pages and try and make them stand out as being necessary. Perhaps put a bit more information about dump trucks on the dump truck page and a recent piece of news about semi trucks on the semi truck financing page - this would then differentiate the pages from each other more.
Try taking a look at these links for some tips and help;
-
-
Jason,
If you're currently ranking well after several panda updates, then it's probably not a problem and as long as each page is written well and offers quality content, then it should keep the panda happy.
However posting your pages isn't frowned upon, in fact it's probably encouraged so that the Mozzer's can answer your question better.
If you can give some example pages, it would probably help answer your question more appropriately
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change our main category pages to product listing pages?
With the thought of improving user experience, as well as rankings in Google, I'm considering changing our main category pages to product listing pages (with sub-categories remaining, still). These main category pages are very standard and don't link to any informational content, such as buyers guides, etc. What's driven this is the latest Google core update. I've noticed our main competitor (who we were out-ranking before... but not now) now uses this approach. I can see the benefit from a user perspective, i.e. less clicks to reach products. What's the pros/cons from an SEO point of view, please? Could the potential duplication of content be an issue? For context, we have about 2,000 products and website is on Magento 2.
On-Page Optimization | | alifeofjoy1 -
2 Similar Pages
Hello, I have two very similar pages. The first page is an apartment rental page with a map, rental listings and some neighborhood data below. The neighborhood data includes useful info about the area with photos, text about the area, crime rates, avg. rental rates, etc. The second page is a neighbourhood guide that includes virtually the same data as the rental page, but in longer form ie. more photos, more text, etc. I want the rental page to rank, while ranking the neighborhood page is not important as it would be used more for link bait. But since the information on the two pages is the same, I don't want them to compete with each other. I'm thinking of putting a cannonical tag on the neighborhood page pointing back to the rental page. Is that the correct thing to do in this instance? Thanks for your help. J
On-Page Optimization | | torontojon0 -
Should you have two separate pages for synonym keywords?
Suppose that you want to rank for two keyword phrases that mean the same thing but are slightly different in spelling. When should you put both keyword phrases on one page versus two pages? What are the pros and cons?
On-Page Optimization | | ProjectLabs0 -
Redirect both / and non-/ URLs?
I am doing SEO on WP site. Due to some duplicate pages (rel canonical was done before) I am doing 301 redirects at the moment. And I wonder if I need to redirect both links w/ and w/o trailing slash. Default is non www, w/o trailing slash. Like there is .com/category/news but there is same page linked in .com/news (well it works when permalink structure is set to /%category%/%postname% and returns 404 error when structure is set to /%postname%).
On-Page Optimization | | OVJ
I redirected .lt/naujienos to .lt/category/naujienos. Should I also redirect .lt/naujienos/ (with trailing slash)? There's absolutely no problem redirecting this, but there are some more pages which I want to edit their URLs and I wonder If I should do both redirects from links /w and w/o slash?1 -
"Issue: Duplicate Page Content " in Crawl Diagnostics - but these pages are noindex
Saw an issue back in 2011 about this and I'm experiencing the same issue. http://moz.com/community/q/issue-duplicate-page-content-in-crawl-diagnostics-but-these-pages-are-noindex We have pages that are meta-tagged as no-everything for bots but are being reported as duplicate. Any suggestions on how to exclude them from the Moz bot?
On-Page Optimization | | Deb_VHB0 -
How to improve On-Page Grades for Top Ranking Pages
please help me - i dont know or understand how to improve on-Page Grades for Top Ranking Pages
On-Page Optimization | | pwwukpw0 -
Does having more products in a category than others help with ranking that page with a particular keyword like iphone cases. We have thousands of products and wondered if it would hellp these all being on the website.
does having more products in a category than other websites help with ranking that page with a particular keyword like iphone cases. We have thousands of products and wondered if it would help these all being on the website.
On-Page Optimization | | Casefun0 -
Duplicate page
Just getting started and had a question regarding one of the reports. It is telling me that I have duplicate pages but I'm not sure how to resolve that.
On-Page Optimization | | KeylimeSocial0