SEO & Social | More SEO effect by liking the page URL rather than the Facebook Page?
-
SEOMoz Gurus,
I am wondering what our best implementation strategy shoul dbe around linking up the Facebook Like button on our pages.
Essentially there are two options:
A) Linking the button directly to the Facebook Page of the web site so every Like is actually converting into a Facebook "Fan" which can be messaged going forward through our Facebook page.
B) Having them like the actual URL which might be more beneficial from an SEO and viral perspective as now a link to the actual URL gets shared on the Liker's facebook wall and it should also be easier to use that lIke for Google & Co. as it's tied to the actual URL not a random Facebook page given that search engines already convert those signals.
Both approaches obviously have their benefits. Are there any common guidelines on what is a better approach to take from a pure SEO perspective?
Thanks /Thomas
-
Hi Thomas,
I think this is a question that comes up often. One way to do it is to have both types on your page like we do on our blog. You'll notice the SEOmoz page "like" in the right nav bar, and the post "like" at the bottom of the post. If you're trying to figure out the best thing to do purely for SEO purposes, then I'd say you want them to like the actual URL of the content.
I say that because Google now shows social sharing in the SERPs. So if for example you're logged in and do a search, if you have a connected friend on FB who has shared content on that topic it would show their face in the SERPs.
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which URL should I share with Facebook and google plus ?
Hi, My question is which URL should I use with the share plugins of Facebook and Google Plus.
Social Media | | Kadel
Should I use the URL of the website or of the facebook's page / google's + page? By the way , may I ask what's the source of the FB Shares that Moz present in the advanced keyword analysis report? and are those shares are of the website or of the facebook's page? Thanks,
Kadel.0 -
Facebook comments plugin moderation
Hello I am trying to integrate the Facebook social plugin http://developers.facebook.com/docs/...gins/comments/ into my website. So far I have included the HTML 5 code in my site and it is visible, but how can I moderate the comments before they are being posted? I have included into the header of the root of my site but when viewing the comments area on a page within my site I cannot see any moderation options? Hope this makes sense and someone can help Many Thanks
Social Media | | ocelot0 -
Is social media going to be the king of SEO?
Hi, Bit of a discussion really, every article out at the moment talking about SEO mentions how Social Media will take over in 2013. Is this really the case, should every SEO be focusing a large amount of time of Social Media? Far as im concerned I do a few things, try and build the social lists on different networks such as Facebook & Twitter also trying to get the list to engage with my posts and secondly social sharing from onsite content. Thats it at the moment.
Social Media | | activitysuper0 -
Does promoting a new page on twitter/facebook help it get indexed faster?
I know this probably won't matter much to people who get crawled on a regular basis, but for those of us who don't, does promoting a new page on social media help it get indexed faster with google? My site rarely gets crawled, but I've recently been adding new content. When I add new content I started to promote it on facebook/twitter and I do get minimal traffic from it. I noticed that a couple of the pages seem to be indexing quicker than pages normally do for me, although I'm not sure if it's because I recently migrated to WP or what..? I know T/FB are no follow sites, but is there a chance that promoting a page may contribute to the pages getting indexed? Thanks for any insight you can shed on the matter. It's more for curiosities sake than anything else. Pete S.
Social Media | | psokoloski0 -
Facebook Timeline Apps
Hello, I was just wondering pretty much what the difference between a static HTML page for your timeline is and what the apps are. Is this something that is going to be wildly popular. What should one focus on when creating these static pages or custom apps? It seems like outreach and insights is going to be big for Timeline as well. What are the best practices for switching over in a timely manner while staying somewhat slightly ahead of the game?
Social Media | | imageworks-2612901 -
Focus Facebook Likes and +1 to URL or Page?
We are considering adding the +1 and facebook like widget to the footer of all our pages, but we can't decide whether to point them to our URL or to our respective Google Plus / Facebook Page. Ideally, we would prefer poiting them to our pages instead of our site URL, but I'm not so sure if we would get as much SEO advantage that way. I was looking for feedback towards the SEO advantages / disadvantages of this at what strategy you guys use. For example: Having +1 our URL would be shown to their friends at the organic results. Having +1 our page would grow our profile, allowing us to communicate with them and would also enable people search +Duplika at Google (like it happens with big brands). What do you suggest?
Social Media | | Juanzo0 -
How do I use Google+ as a page?
A couple of weeks ago I created a Google+ page for my website and you can see the page here: https://plus.google.com/u/0/101532714567190382783/posts?hl=en I was logged in to my account when I did so. I'm now ready to start posting on my page and I cannot for the life of me figure out how. I've tried everything I can find to update that page as the page, but I cannot use Google+ as the page. I have no idea how to post anything. Please help!
Social Media | | DanDeceuster0 -
SEO w/o Social Webinair experiment - how can RTs of a URL of a google search possibly affect the position of one of the search results?
I missed the webinair but have just been going through the slides. Looking forward to watching the video when its up. I have a question however regarding the experiment conducted by Rand to find out: Is Social Influencing Primary Algorithms (slides 7 - 20) The suggestion is that an RT of a google search URL affects the ranking of one individual ranking site. The +1 side of the experiment I understand completely - it is clear how Google can see that there is a social preference for the site and reward accordingly. But how would retweeting the search result URL possibly affect its rankings? Is the suggestion that those doing the experiment also clicked on the relevant link? And if so, how is Google discerning that this additional traffic is down to Twitter? I feel I am missing something incredibly obvious. Anyone want to help me out here?... otherwise I'm not going to sleep tonight...
Social Media | | seomasters0