Using Schema.org: Product or Event as the schema type?
-
Hello,
Most of you heard from the launch of the new format for microdata: Schema.org and my question is about the different types of Schema they provide. Our websites provide an overview of courses, visitors can search/filter training courses and most important: read peer reviews.
Until now we formatted (the source) of those courses with the schema type "Product" because it allows us to provide search engines with metadata about reviews via the "Aggregrated Rating". Recently we updated the information about courses, to also provide start dates and locations to users, just like the schema type for: "Events".
Because we would like to provide search engines also with both types of data I would like to know your opinion. Schema.org looks like not to support the Aggregated Rating for Events and vice versa for Startdates/Locations for the Product type. And combining the two Schema types also does not looks like an option because we can't put them on the same level like it should be.
So what would you recommend to use for kind of schema type(s), are we able to use the 'Product' type next to the 'Event' type and so to combine them?
Thanks a lot!
-
The purpose behind 'the schema' is to help search engines better match semantic search terms with relevant user information. Word out there is that is doesn't help in the SERPs. See this article. But it might and Google may have integrated it into their algo yesterday for all we know.
With it being relatively new in the search landscape and little evidence of testing out there, I'd recommend that you donate some time to the cause
It just so happens that you'll likely get your answer from doing so. Here's how I'd do it:
1. Choose the pages you'll be measuring... the more you use, the better the data...
2. Measure where these pages rank in your search results before making any changes.
3.. Divide those pages into thirds and apply the 'Events' schema to a third, the 'Aggregate Rating' to a third, and apply nothing to the remaining third.
4. Track and report your findings.
Obviously, there are some potential hang-ups here (ie. if you aren't ranking in the top 50 for your target keywords and are using SEOMoz to track). After rubbing my magic 8-ball, I'm going to prophesize that you won't see a significant difference for a few reasons (or any at all).
Finally, I'd suggest that you persuade the engines to focus on the aggregate review information. If you look around, you'll notice that reviews are being increasingly integrated as major indicators in search algos. Events? Not so much.
There are many issues at hand, but you get to decide which are important and which you're going to act on. Either way, good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
Using hreflang tags properly.
On my site "example.com" I have set up the following in the header: The problem is that the tags are universal across the site, so every page has these tags, leading obviously to no return tag errors. I.e. the page www.example.ca/testing.html still has the tags: Not tags with "testing.html" in them. How bad is this? Does it matter?
Technical SEO | | absoauto0 -
Using category pages in Wordpress
In our niche we have one main keyword, which represents the entire category. We are using wordpress. I am trying to understand the best URL structure and wonder if the below is a good approach: http://domain.com/keyword This category page will be written to contain an article on the subject. The posts that are put into that category will subsequently appear on this page, below that article. Each of those posts would be targeting a related keyword. e.g. I would write a post which has, as the main target keyword: "MainKeyword training" and another post, which would be targeting "MainKeyword techniques" ... (and so on). Thanks for your advice. Andrew
Technical SEO | | seowhiskey0 -
Does anyone use inspect firebug for their site
Hi, i am using wordpress for the first time, i normally use joomla, but now i have been recommend to use inspect firebug to help me sort problems on my site which includes the title of the home page, www.cheapflightsgatwick.com being called - lanzarote reviews - cheap flights gatwick but it should say cheap flights reviews magazine The problem i have with firebug is understanding what it is telling me and where things are, i would like to know if anyone uses this product and if so how easy or hard have they found using it
Technical SEO | | ClaireH-1848860 -
What hosting companies do you use & do you use dedicated servers
I am hoping the community of semoz will help me in deciding what hosting company i should use as there are hundreds of them. I have asked previously about dedicated servers but was shocked to have only received one responce. Recently i have been having nothing but problems with my hosting company so now i am trying to find a UK hosting company that can offer a dedicated server. I would be grateful if people could let me know what companies they use for their sites and if they use managed hosting companies.
Technical SEO | | ClaireH-1848860 -
What is campaign based rank tracking tool? How to use it?
I'm having difficulties with SEOmoz Rank Tracker tool. During last month, it hasn't worked properly. I was suggested to use "campaign based rank tracking tool"- I would like to learn if anyone has already used it? Thanks, Sema
Technical SEO | | WTGEvents0 -
How to attach at text to image that other websites use from my website
I often have other websites link to my website. They will do this with an image that they pull off of my website. (actually my website continues to serve the image). These inbound links are great, but they don't have alt text. Is there a way for me to attach alt text to the images, or is this something the other website needs to code themselves?
Technical SEO | | EugeneF0