Best Layout for Product Page SEO
-
Hi
I am looking to revamp my website and would like to know your views on the best product layout for SEO - in particular if it better to have tabulated content like play.com
or non tabulated content like Amazon.
Are there any pros or cons to each approach? I believe tabulated looks better and is easier to navigate but do the engines see this as hidden text? I have been told this is an issue with expandable divs.
Many thanks
David
-
@Stephen,
Seems like we have different experiences with using tabs. We used it on an ecommerce website and it improved the conversion rate. Now we're still testing other layouts but some usability tests showed us that the tabs are helping people find the information they are looking for very fast.
The templates you refer to at unbounce.com aren't product detail pages, they are lead generation or click through pages and they indeed do need a specific design to increase conversions. I do agree with what you say about testing, that's the only way to make descisions based on facts. Testing is continuous process, there are always things to be optimized.
-
Ofc, many experiments show that tabs are terrible for conversion. Only way you can know is to test
I suggest you have a look at eth templates on unbounce.com and have a look at 5secondtest as well.
Finish off with some google a/b and multivariate tests and you will never have to ask for opinions again; the numbers will tell you the facts
-
Thanks for clearing it up Joris & Gianluca.
-
Hi David,
I too prefer the play.com example. And no... Search Engines does not consider the content into tabs as hidden, because - if you think it - it is not hidden at all as the users can click on the tab and read the content.
If the users weren't able to access to content in the tabs, that would be hidden.
Amazon model, on the other side, is ugly to see, but somehow it is such a "visual trademark" that people do not care to scroll the page... but it is Amazon: I don't believe that a new site would have the same condiscendence.
-
In my opinion the layout itself doesn't impact the SEO that much, if you take the general on-page SEO rules into account (page title, url, H1, content, images, ...)
If these elements are optimized you should consider optimizing the page for a better conversion rate, and if you look at the two examples you just showed I might imagine that the layout Play uses converts better. We recently did some multivariate testing for a big e-commerce site and ended up with a similar page layout, without hurting SEO rankings. Conversion rate increased 12% to the previous layout.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
On-Page Optimization | | Jacksons_Fencing0 -
Will Repeating Shipping Info on product pages affect SEO?
Hi Mozzers, Just wondering what your thoughts are on repeating Shipping Info on each product page? Example: http://www.vintageheirloom.com/classic-black-tweed-shoulder-bag-1368793069 I guess I could simply link to the Shipping Page, but it takes the user away from the product page, not good user experience. Other big brand sites seem to do this, but it just struck me this could be looked as duplication. Any thoughts on anything I'm doing wrong, always appreciated. Cheers, Kevin
On-Page Optimization | | well-its-1-louder0 -
Help with the indexation of my page
Hi all, I have a problem with my website. When writing site:www.pinesapiensa.com there're no pages indexed although the webmaster tools tells me that the sitemap file has been processed in 13 May and the number of indexed paged are 21. ¿What could be happening? I have to mention that there are two domains "www.piensapiensa.es" and "www.piensapiensa.com" addressing the same website and there's a redirection from piensapiensa.com to piensapiensa.com but it doesn't work properly. Thanks
On-Page Optimization | | juanmiguelcr0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
German SEO
Just a quickie, Does anybody know of any strong German SEO agencies? Many Thanks Sean
On-Page Optimization | | Yozzer0 -
Best Way to check for duplicate pages
With Google's updates we know they want to clean out duplicate content. i have been seeing the same crap spit out even word for word on different sites. Anyway how do you experienced SEO people test for dups on your own site as well as other sites. The only thing i can come up with is paying copyscape 5 cts a test. There has to be other ways. Advise/
On-Page Optimization | | joemas990 -
Link Product Thumb & Product Name with same anchor link?
We have an issue on one of our sites we're monitoring a campaign for that seems to have TOO many links on each page. I think the biggest reason is that each product listing on each category page has two separate anchor links into that page. One for the thumb and one for the name. So even though there should only be 60-70 links on each category page, that amount is being inflated because each product listing technically is being split into two separate links. Question is, should I place the thumbnail and name within the same anchor link? We do this on a lot of other sites we operate, but I'm not sure what's a better strategy. It would seem to me that it would be better to have a single anchor link that shares the thumb and product name.
On-Page Optimization | | AarcMediaGroup0