Is there such a concept as 'Social Juice'?
-
Hi,
Sorry if this question appears a bit confused, but here goes ...
My understanding is that the Google ranking algolrithm has three aspects:
- Content
- Links
- Social Activity (Tweets, FB shares etc)
I recognise that I can increase my PR by posting comments on highly ranked pages that allow 'follow' links.
I get that!
After investigating Google+ I see I can tie together:
- The content I contribute to (e.g. my website, my blog)
- My social networking activity (My Twitter activity, my FB fanpage, Google+ activity)
Suddenly Google has a view not just of my content, but also my social influence, almost like a Klout score.
It also means they have the potential to build a matrix of other content producers & social media commentators.
Therefore, can I gain what I'm calling 'Social Juice' (which would influence the ranking of my content) by:
- Getting highly ranked social media commenters to interact/comment on any of my content/social engagement
- By commenting on highly ranked content producers regardless of whether that comment contains a link back to my content.
So for point 2, perhaps a prominent expert in my field has a blog that allows me to leave a comment via a Twitter login, but I can't leave a link back to my website (no link juice), however because Google+ knows the comment is attributed to me (as my accounts are linked in Google+) I get 'social juice'. The idea being if I'm permitted to interact with an expert in my field, then I too must have some credibility. (Perhaps that not quite accurate, because I could engaged in an argument with said expert, so perhaps it is more like Klout's idea of influencing people)
If there is logic in point 2, then what might be the best way to 'login' to leave comments on something like a Disqus comment based system so that Google might gain access to this 'social jiuce'. I guess the best way would be to leave a comment via a Google+ account, but that doesn't seem to be option in lot of cases.
Big post, I hope its relevant and makes sense.
-
Thanks for you comments ...
If you were Google and you heard everybody on FB and Tw clammoring about a website... you would probably pay attention.
But surely that isn't the whole story.
For example, this article in the UK based Independent newspaper has a PA of 50 & and a DA of 86.Surely if I'm involved in a discussion on a page of that quality it must have a positive effect of my 'social juice'?
The comments are closed on this particular article however I would have been able to add a comment via a Disqus direct login, or via Twitter of FB, etc. and I guess fundamentally I'm trying to work out the most effective way to comment on these type of articles. I'm not at all interested in generating links or social buzz for the sake of it, but when I do interact with quality articles and sites I want maximise the seo potential.
http://www.independent.co.uk/life-style/health-and-families/features/is-depression-actually-good-for-you-2274662.html
-
If you were Google and you heard everybody on FB and Tw clammoring about a website... you would probably pay attention.
Nuff said.
-
In word, yes. But just as I wouldn't focus too much on PageRank influencing/sculpting/manipulation, I wouldn't focus too much on "Social Juice" influencing/sculpting/manipulation.
In other words, there is search value in conversing, engaging, and participating online. However, just like if you try to create artificial link signals, creating artificial social signals is likely to have little to no impact. My two cents.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Article previews on social media not showing
Hi there, hoping for some help. I have a hunch but I can't be sure. Whenever I go to publish a link on social media, I no longer see previews with the featured image or relevant meta. We have changed servers lately so I think maybe somethign has gone wrong with OpenGraph? Happens on Facebook and LinkedIn.
Social Media | | Whittie0 -
Why isn't my Facebook page showing up in search results?
When I search directly for imageworks creative facebook page on Google, I get many results - some of which are not mine and some of which are listings from other citation sites like Manta. I did a site: search and I do see that the page is indexed by Google, but it's pretty important that we get a better ranking than we currently have! This is the Facebook url: https://www.facebook.com/ImageWorksCreative As part of our rebranding, we did have the URL changed from /imageworksstudio, but that was well over a month ago. I feel as though Google should have caught up by now. Any thoughts on how we can get our FB profile onto the front page?
Social Media | | ScottImageWorks0 -
Social media marketing strategy for an ERP company?
Hello Everybody, We are an ERP company and want to get into social media marketing. We have decided to use Google+ over Facebook, Twitter, YouTube and LinkedIn. Any ideas what we can do besides regular updates and getting our clients link to us? Regards
Social Media | | IM_Learner0 -
Social Media Presence For Medical Equipment Providers
Selling medical equipment to everyone from hospitals, nursing homes, & dealers to selling medical equipment to every individual that doesn't have insurance (at great prices) is what we do. I've had success with some social media but I want to know where you think the biggest social media value is at specifically for a company & website like ours. (www.Ocelco.com). Thanks!
Social Media | | Mike.Bean0 -
Is social media going to be the king of SEO?
Hi, Bit of a discussion really, every article out at the moment talking about SEO mentions how Social Media will take over in 2013. Is this really the case, should every SEO be focusing a large amount of time of Social Media? Far as im concerned I do a few things, try and build the social lists on different networks such as Facebook & Twitter also trying to get the list to engage with my posts and secondly social sharing from onsite content. Thats it at the moment.
Social Media | | activitysuper0 -
Is Twitter Stealing Our Link Juice?
Something recently clicked in my mind when looking at the way our web developers were linking to our twitter accounts:. They were linking like this: A) https://twitter.com/#!/aczarto Instead of like this: B) https://twitter.com/aczarto
Social Media | | Czarto
(Due to a copy/paste from the address bar). Technically (A) is a link to the homepage of twitter and NOT to the individual twitter account as in **(B) **(The hash tag isn't technically part of the url, and traditionally Google has ignored everything after the hashtag) For me, this raises a few thoughts/comments: Make sure your web team is linking in (B) format and not just copy pasting the url when they visit your company's twitter page. I don't think twitter is doing this on purpose - but if they are - it is EVIL GENIUS! They are stealing lots of links heading into a user's account page and instead sending that link juice to their home page. Does Google-bot follow hash tags? ie: When Google hits the link (A), does it crawl twitter.com/ or does it crawl twitter.com/#!/aczarto? Is this a tactic that can be leveraged by others to try and direct links to other pages? ie: MyWebStore.com/money-page/#show-link-bait that generates shares that actually produce links to the site's money page instead of the intended link-bait. Could this be possibly considered cloaking? Looking forward to people's thoughts...3 -
Need people's opinion on if this is good advice for link building
What google wants is authority, relevancy, quality and engagement. If you have an authority in your niche and place relevant content on your website plus grammar free, unique and a lot of words, and social influence via Twitter, Facebook, Google +... You shouldn't be worried about the speed of building back links. I checked your website and it seems like an authority site. PR5, 18K backlinks plus $38K SE free traffic (according to SEMrush)... You just need a social influence to boost your authority. Create Twitter, Facebook, Google+ accounts for this website and also Facebook and Google+ pages. Then Create 30 web 2.0 accounts and on each one post three articles. Two of them are an account activation (this is what I call it), which can be just grabbed from ezinearticles and spun. Keep the links to the articles at the bottom of the pages. Once your web 2.0 sites are indexed by Google publish 800+ words quality relevant content with two links to your website. One to your root domain and one to the most relevant page your website (I mean relevant to the 800+ words article). Do this on each of those 30 web 2.0 sites. After this blast all of the 800+ articles with all kind of backlinks. Forum profiles, blog comments, article directories... Just use Senuke and other software. And don't forget to create a facebook fan page for each of the web 2.0 sites. In one month, you'll see a heck of a move in rankings. Where does the bookmarking part go? You need to bookmark every single URL you want Google to see. And if you want to outsource it, I highly recommend you to get a full time VA who would do this for you. Hope it helps. And your answer to your question about speed, if your site is older than 3 months don't care about the speed. Care about the quality.
Social Media | | newcitymoving0 -
Find Facebook Likes and Google +1's Across An Entire Domain?
Does anyone know a good way to find the number of Facebook Likes or Google +1's across an entire domain? It looks like SEOMoz only shows these metrics for individual pages.
Social Media | | SparkplugDigital0