Local Marketing for Multiple Locations
-
I have a client who recently expanded to New York from Miami, so now they have 2 active locations. They currently rank very well for local Miami terms both organically and on local maps. Any specific recommendations as to how to go about optimizing for the New York terms without compromising the Miami terms? BOTH organically and on Local map listings.
-
First,
It is a bit difficult to understand the concern without knowing the type of site at least: is it a retail site keeping the single website and just including the new location? A service business? A restaurant? What is size of the site?
Assuming that you already have set up the Places, Bing Business Portal, and Yahoo Local in NY, and that you understand you are going to maximize those listings as you did in Miami: pictures, videos, city mentions, reviews pertinent to NY as opposed to Miami, etc., the next thing is how to market your search terms within New York. You mention optimizing New York terms without compromising Miami, is there a way to have other content pages that use New York but are not duplicate to Miami?
Again, a bit more info would help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Multiple 301's to the Same URL Cause Issues?
Hey Everyone, We have a client (I don't have permission to disclose) that has just attempted to create better URL's for their site, per our direction. In the process, their website platform kind of took over their renaming attempts and instead of creating the clean, short, descriptive URLs we all wanted, they got convoluted, longer URLs. This all happened within the past 3 or 4 days. So, they went out and got an add-on that's going to help them create better URL's. In the meantime, they now have the original page/URL plus two new ones for a total of three. No 301's have been setup yet. When they create the new and (hopefully) improved URL tomorrow, will it hurt their rankings to have three pages redirected to the new one? Is a 301 redirect the right method for this issue or should they do something different? Thanks in advance, Kirk
On-Page Optimization | | kbates0 -
Global or Local
Hi, Our company has a .com website which we target various countries from. Its a young company with little or no SEO pedigree, and under 50 external links. We dont rank highly for anything except the company name. Here is the company website: www.pulse-advertising.com We are now expanding in the UK and I was wondering if we should be owning the .co.uk website and targeting that or should we continue with a .com url and try and localise it (UK address, phone number, etc). Finally, if you do suggest that we stick to .com, would you recommend we buy the local urls (.co.uk, .de, etc) and then put a redirect 301? Please suggest. Thanks!
On-Page Optimization | | ShishirPulse0 -
.co.uk ranking in serps and .com ranking on local
Hi im not sure what the best course of action is my client has one site but it has 2 TLD the .co.uk and the .com they wanted all .co.uk redirected to the .com but the .co.uk is ranking in the serps postion 2 and the .com is ranking in local, but is way back in the serps. So i have a bit of a dilemma, by the way it is a local business based in the uk. what should i do?
On-Page Optimization | | juun0 -
SEO for page that is made up of multiple posts
When a page is made up of lots of individual wordpress posts, how should it be handled from an SEO perspective? Should the individual posts be hidden from the search engines and only the page url which contains all the posts collectivity be indexed? Page in question below: http://teammateworld.com/case-studies/ Thanks in advance.
On-Page Optimization | | Rich_H0 -
Local SEO Title-Tag Optimization
Hi Everyone! A bit of a greenhorn SEO here, and I'm trying to learn a bit more about some of the best practices in local SEO. I'm wondering if anyone can help me with the following scenario: Business: Dental Care & Surgery Location: Springfield IN Name: Springfield Dental Care Experts (example) Website: 18 content pages, pages dedicated to each service Since there are 18 pages to work with, there are plenty of places for us to mix-up the title tags. However, I am still unclear as to what the best way would be to do this. I understand that the Geo-modifiers should go at the front, and that the brand name is considered optional. Would tags such as this make sense? Springfield IN Dentist | Springfield Dental Care Experts Nearby town Mountainview IN Dental Care | Springfield Dental Care Experts Last question: The website has pages for each of the services offered by the dentist, ex: Dental Cleanings, Consultations, Fillings, Surgery, etc. Should each of the pages be included in the title tag? Springfield IN Dentist | Springfield Dental Care Experts - Dental Surgery My concern is that buy adding this, the title tag would be too long. Thank you for taking the time to read and respond!
On-Page Optimization | | kbaltzell0 -
On Page Reports - Multiple URLs Appearing for a Keyword
Hello, I have a question regarding the on page reports automatically generated by seomoz When I look at my on page reports I notice that each keyword appears a number of times, each with a different url and then a grade for the on page report and sometimes a rank. I'm not sure I understand this, firstly I thought the on page reports were only generated for keywords in the top 50, does that mean the global top 50, or my top 50? Also why are they appearing for so many urls, I find this confusing and am not sure which pages to focus on improving, it's not always my intended pages that are ranking the best. I believe that I read somewhere that I can choose which pages to have the on page reports rank for, perhaps this is the solution? Any thoughts would be appreciated. Thanks, Iain
On-Page Optimization | | jannkuzel0 -
Does hosting server location affect my local google page rank
Hi All, This is my first (of many I would say) questions. My clients site is in Ireland but the hosting service is in Canada. So when i use the MozBar it states that the IP is in Canada. Will this affect my page ranking in Dublin, Ireland? The company is a plumbing service so we would only want local Dublin customers. Thanks so much and I hope someone can help me out. cheers, Aidan
On-Page Optimization | | aidanlawlor0 -
How can I get a website to show up in local search in a major city when it is in the suburbs
We did a website for a local landscape company.they are in the outskirts of a major city of Dayton. Most people search landscape company Dayton area. I'm finding landscape companies coming up with lower moz trust and moz ranking. Some of them had no keywords or page titles. I am signing up on all of the local directories. the site is www.scarffs.com
On-Page Optimization | | MarkBolin0