Am I losing link juice with 302-redirected faceted navigation?
-
My site has faceted navigation that allows shoppers to filter category page results by things brand, size, price range, etc. These pages 302 redirect to the same page they came from, which already include canonical meta tags. I added the rel="nofollow" attribute to the facet links and added the line "Disallow: /category_filter/" to robots.txt.
One of our SEO consultants told me that this is likely diluting the potency of the page's link juice since they are divided among all the page's links, including the links I am instructing crawlers to disregard.
Can anybody tell me whether I am following the best practices for links that redirect to the same page?
-
I considered this but our shopping cart software is has a lot of "black box" features including this one, so I have no control over how this feature is handled. Also, we use SLI search with site champion, which does a very similar auto-generated landing page function for category facets so including this function again would be redundant and possibly dilute our indexed results.
-
Why are you 302 redirecting in the first place? Doesn't make much sense to me.
Why aren't your filter links simple hyperlinks?
The correct way to do this would be:
- Set urlrewrite's that match your filter expressions (e.g. /category1/brand, or /category3/xxl)
- In your category results page have hyperlinks that point at the rewritten urls (you build these dynamically)
This will avoid 302's completely and stop any redirects.
An alternative to this would be to server side filtering of data on page postback and avoid redirects this way.
I'm not sure how correct your SEO consultant is about the link juice being divided amongst all links inlcuding those that are nofollowed. My understanding is that if it is nofollowed, the search engine essentially ignores it.
-
It sounds to me that you are in the clear. The use of the canonical tag would prevent pagerank dispersion, the use of the nofollow tag would as well, and the robots.txt file should prevent the spidering of those pages. Is google indexing any of the category filter pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to remove skip links, main navigation, sidebars as h2 tags in wordpress genesis
Our website CMS is wordpress. Due to the Genesis Framework; below 4 phrases tuned into h2 tags: Skip links, Header Right, Main navigation and Footer. How to remove these?
Intermediate & Advanced SEO | | vtmoz0 -
Internal Linking
Hi I've been looking over my pages and it says for this page for example http://www.key.co.uk/en/key/1-6kw-halogen-heater I have too many links, I think it was about 178. These links are from the menu and bottom of the page - how much of an issue is this for internal linking structure? I wouldn't want to remove the menus or change them too much. Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Is a link inside a video player considered an inbound link from the domain the player is embedded in?
Good afternoon...We just added a link to our homepage inside the menu of our video player. In the link below, if you click on the menu icon in the bottom right corner of the video player, you'll see a "Powered by WellcomeMat" link at the bottom of the menu. http://www.wellcomemat.com/video/kt216e25172416n/-Rancho-Santa-Fe/Ca/92067/16596-Via-Lago-Azul/1234567890/ My question for the community is would that link be considered an inbound link from any site that has the video player embedded? So hypothetically, the video player is embedded into www.abcd.com. If a user would click on that link and go to our homepage, would search engines recognize that as an inbound link from abcd.com, even though it sits within our video player? And most of the time, the player sits within an iframe. So that's why I'm not 100% sure. Thanks for reading and for your help! It's much appreciated!!
Intermediate & Advanced SEO | | brian7201 -
Directories that Redirect - Do They Pass Link Juice?
I did some searching before asking but could not quite find what I was looking for. There are valid directories out there that provide business as well as links that provide SEO value. My question is whether or not having a redirect in place negates passing any link juice. When I use Open Site Explorer for Old Monterey Inn, this directory (CABBI) does not show up on their list. However, their website dropped from Google Analytics altogether for some time because of an issue in how they built their site. Their "fix" is this redirect which was integrated a short time ago. I do see traffic in Google Analytics now but wonder about the link juice. Example: <a href="[/redirect?type=website&inn=34211&url=http%3A%2F%2Fwww.oldmontereyinn.com](view-source:https://www.cabbi.com/redirect?type=website&inn=34211&url=http%3A%2F%2Fwww.oldmontereyinn.com)" target="<a class="attribute-value">_blank</a>">www.oldmontereyinn.coma>p> What say you? Thanks to anyone that responds.
Intermediate & Advanced SEO | | ColoradoMarketingTeam0 -
Does a non-canonical URL pass link juice?
Our site received a great link from URL A, which was syndicated to URL B. But URL B is canonicalized to URL A. Does the link on URL B pass juice to my site? (See image below for a visual representation of my question) zgbzqBy
Intermediate & Advanced SEO | | Choice1 -
301 Redirects?
We have an e-commerce website with about 4500 products for sale. About 1200 of these items were not showing up in the Google PLA ads because they were $0 dollar items, so we made those products invisible. Then Set 301 Redirects for each of the 1200 items. My question is this; we want to turn back on the 1200 items, should we delete the 301 redirects that are in place for them.? Will it hurt SEO performance by having them?
Intermediate & Advanced SEO | | Goriilla0 -
301 Redirect question
Which is the best way to set up the 301 redirect on my main home page? http://horsebuggy.com to http://www.horsebuggy.com Or does it make a difference? Boodreaux
Intermediate & Advanced SEO | | Boodreaux0 -
Noindex,follow is a waste of link juice?
On my wordpress shopping cart plugin, I have three pages /account, /checkout and /terms on which I have added “noindex,follow” attribute. But I think I may be wasting link juice on these pages as they are not to be indexed anyway, so is there any point giving them any link juice? I can add “noindex,nofollow” on to the page itself. However, the actual text/anchor link to these pages on the site header will remain “follow” as I have no means of amending that right now. So this presents the following two scenarios – No juice flows from homepage to these 3 pages (GOOD) – This would be perfect then, as the pages themselves have nofollow attribute. Juice flows from homepage to these pages (BAD) - This may mean that the juice flows from homepage anchor text links to these 3 pages BUT then STOPS there as they have “nofollow” attribute on that page. This will be a bigger problem and if this is the case and I cant stop the juice from flowing in, then ill rather let it flow out to other pages. Hope you understand my question, any input is very much appreciated. Thanks
Intermediate & Advanced SEO | | SamBuck1