Utilizing Print Media for SEO
-
Hey SEO MOZ,
We have a client that holds the license to a famous Australian designer. The Designer and our client both get mentioned a lot in the print world. They get coverage in publications like the New York Times, Home and Garden Magazine and other top print media publications. Sometimes it's our clients business name mentioned and sometimes it's the designer's name who they hold the rights too.
I'm wondering how we can utilize this exposure for their SEO? It already drives traffic to their website but it also be great to harness this exposure to increase their rankings.
I know one way is to see if the article is also printed online and see if you can get a link on their. But I'm wondering if there are other ways to use this?
Also do you have experience contacting major publications to see if they can put a link in an online published article and if they ever respond to these requests?
Really appreciate this!
-
David,
One thing to consider with print is are you allowing the NYT, Home and Garden, etc. to control the story so to speak. Assuming for the designer, do you put out your own press releases? These can work two ways: Start a story for someone who the media is used to seeing printed. Designer X to preview new ABC collection in Sydney at 123. You put out the press release and say, "some of the upcoming items can be viewed prior to the event at designerX.com along with companyR.com." So, you set the stage for getting the domain names out in print.
The other way it works is to put out press releases about the "news release in the NYT tomorrow," or about the news release in Home and Garden today/yesterday." Again, you have to be timely with these and not just put out a lot of releases about old news. ALWAYS give readers the opportunity to go somewhere and see or read more. Control where somewhere is.
You will be surprised how national media is made up of humans who copy others. So, if you keep putting the urls out in press releases, soon they will follow your lead. That said, make sure when people are coming to the site they are seeing something that appeals to them and that has quality content. Part of the appeal of print media like Home and Garden magazines are totally the images.
It is your job to drive the media and not the other way around. You can control good and bad press if you work at it just as strongly as you do your SEO. You just have to become an MO....media optimizer.Best of Luck, hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do any presentation sites, Slideshare, Google Slides, HaikuDeck offer great SEO links?
I do a lot of public speaking and normally upload my slides somewhere so people can access later. With most sites I can upload to Slideshare or similar, then embed into my own site. I do it for audience convenience, but it would be swell to get an SEO bump.
Link Building | | julie-getonthemap0 -
Any successes getting SEO/link vendors clean up Penguin-related problems they helped create?
Hi all, I'm wondering if anyone's been able to get link vendors help clean up Penguin-related problems that they helped create? I have a client who was sold years and years of AWFUL link building work from a major and prominent SEO vendor, that we are now battling to de-toxify. There are no legal grounds for us as the ToS was watertight and the client is ultimately responsible (if naive), but has anyone been successful in getting vendors to cooperate with cleanups on ethical grounds? What's the best way to play that with a major vendor, I'm assuming they wouldn't want to be outed. Cheers all, Matt
Link Building | | MattBarker2 -
Which way of Link Building is best for seo and long term results
Hi - Have started off with a Automotive site - www.mycarhelpline.com based in India 15 months back Have achieved close to daily visitors of 2500+ in numbers Have made do follow links through - Article submission in high pr directories, couple of press releases, high pr forum submission, directory submission with high pr (though yet to get link from yahoo, botw n dmoz) and couple pf backlinks in high other pr sites Need to know - Best way to create backlinks - is article writing the best way to create backlinks - as against paid directories and paid press releases. I Can target 350 articles in high pr article directories for 6 mo - Ezine, Selfgrowth, Articledashboard n others How can i achieve my target of 10,000 daily visitors. What link bulding strategy do i need to adopt - as am finding difficult to explore sites where i can build backlinks except articles There are other Auto sites - heard of getting 40K unique visitors on daily basis Pl suggest . thnx
Link Building | | Modi0 -
SEO value in Twitter bit.ly links?
When I use opensiteexplorer for my webpage www.novelaspect.com and go under the "linking domains" tab, there is only 1 Twitter link that shows up. However, my competitors have multiple Twitter links. I've posted many many times on Twitter and linked the posts back to our website, but I've always used bitly to shorten the URLs. Is this what's keeping me from getting more backlinks from Twitter (which has a high domain authority!)? I haven't been able to find a straight answer anywhere yet, so I assumed using bitly is ok. Could it also be that opensiteexplorer takes months to register links? I seem to be missing many external links...In fact, the number of external links have dropped by around 10,000 in the past 2 months, and I know I didn't remove any links. Thanks!
Link Building | | Novelaspect0 -
Sites Ranked Again - Post Penguin SEO Help
Got destroyed by Penguin because of questionable links. I had most of the links removed and my sites have been restored for the most part - though lower than they previously ranking for keywords. What is the best SEO strategy to move up in rank? Link Building strategy? Is there a penalty for domains that have keywords in them?
Link Building | | veed230 -
SEO Submission Service or Ads on Blogs?
1. Can anyone recommend a good SEO Submission Service? Or do you not recommend using them? 2. What do you think is a better way to build links? Directory listings or place ads on blog sites? Each post a blogger post would have the ad link. Thoughts?
Link Building | | mof3kz0 -
Social Bookmarking as part of an SEO strategy?
Hi all, I was wondering on my commute to work this morning the effectiveness of Social Bookmarking as part of a SEO campaign. The sites I work on generally have the social bookmarking widgets and they do get used by website visitors. In addition to this we also bookmark our sites, new articles and other new content within the top 5 social bookmarking sites. This is all done as part of a wider social strategy. But could I be spending my time better else where? Whats everyones thoughts on Social Bookmarking and do you incorporate it in your SEO campaigns? Cheers Aran UPDATE: I note that SEOmoz Q&A only have Tweet, Like and Stumble...
Link Building | | Entrusteddev0 -
Where to find SEO firms
I didn't know where to look, maybe someone can point me in the right direction. Are there any resources on seomoz.org for finding seo firms that will handle outsource work?
Link Building | | yougotmymoney10