Second Blog on the Same Site? Best SEO Practice
-
I would like to start up another blog which has more of a "technical" topic coverage vs my regular blog, which appeals more to non-techie business folks. If the goal is to drive traffic ultimately to the main site, should I do this second blog on a different domain, a subdomain, or try to incorporate it as a separate-but-equal blog on the same domain as the currrent one? What would you do?
-
Hi Jim,
An example of two blogs in the same domain is seomoz although the reasoning and application behind this is different than how I understand your intention . I have seen a lot of companies use a combination of /blog. /tech and /news to great success and I feel this might be relevant to your query. For SEO purposes I think sub folders will be a better choice as I feel your content is related. Definitely compose your blogs for the intended user . If you have the content go for it.
-
Go for the subfolder version. You could link back and forth "more technical details in our tech blog" etc.
Also you might want to consider combining them. Isn't that what categories are for? Or is the targeted audience to different? Lets assume the user perspective: will a normal reader feel comfortable (and not confused) by two blogs? Is the audience overlapping? Some companies have two blogs: one for their partners/supliers B2B and one for their customers B2C focused.
-
HI, thanks for the input. Actually, both blogs are business-focused, it's just that the main blog is targeted to business folks who are non-techie, but I have a lot of technical content I want to blog about too, so I'm going to do a "technical blog". Just trying to decide how best to do it.
-
Going for a subdomain (blog2.domain.tld) is the safe bet, especially if your second blog is totally offtopic to your main sites content.
Using a folder (www.domain.td/blog2/) gets the new blog the benefits of existing links and new incoming links boost your main sites ranking.
If I understand you correctly you are running a tech-related company with a semi-personal blog on a subfolder. You want to promote a new, more technically focused/business related blog. If so, I would go for the subfolder und the same domain (i.e. domain.tld/new-blog/ ).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
Help getting a Wordpress.com site to rank
Hi all, I have a blog for my site, but it hasn't been integrated into our site yet (that will happen in the next few months when we do some site changes). For now, it sits on a Wordpress.com site, and links from my website. I post a couple times a week, have social media linked to it, and feed posts to aggregators regularly. I also comment and like other Wordpress.com sites, but it just isn't ranking. Do I just need to stay persistent? It's been up for a month now, but still only getting a few hits a day. Any advice?
Content Development | | b4cab0 -
Sell your writing or make your blog to publish it ?
Hii would like to know that should we sell our own written articles on freelancing site or any other sites. or we have to make our own blog and publish it on. Because I see most words that content quality is very important, So what do you think i sell the writing or publish it on my website. Actually i register a domain mbgadget and just want to know what should i do, i sell my writing or publish it on my blog what to do, I don't know if there is any other stratgy that you know, to make some bucks online in a same manner what to do, please explain it.
Content Development | | seom20140 -
Company blog relaunch. Best practices with Google Algorithm updates in mind?
We have a company blog living on our corporate domain. The blog contained many posts with keywords and we believe google is penalizing us for over optimization as we use to be ranked in the top 5 for our main keyword now we're on page 8. Keeping this in mind, we are planning to relaunch the blog and we wanted to get some tips on best practices that addressing the following questions. Should we archive _all _of our previously published content and start fresh with this relaunch? Should we keep 50 or so published blogs visible? Where should this blog live (on our domain or a wholly separate domain)? We'd love to get thoughts and opinions, and any insight about best practices for a blog relaunch.
Content Development | | plumvoice0 -
Adding External Blog Feed
I have a client who's a member of the Loopnet.com community. They have a place on their profile to add an external blog feed. Our question is does adding the RSS feed from an external blog have any SEO value or do we run into issues with duplicate content with the same blog posts published on two different websites?
Content Development | | John_Ellis0 -
Integration of content on other sites
(by Google Traductor) Hello, we are able to make agreements with sites of good quality and reputation to integrate our classified ads for agropeuariosector on the websites of these companies. We fear that thesesites begin to index all this content and begin to compete with us in organic positioning. On the other hand this would generateduplicate content? That strategy will be applied in order to do so. Greetings and thanks!
Content Development | | romaro
Robert0 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1 -
Google still caching old site
Hi all, We just acquired a new domain that was being squatted on by a reseller for a very long time and on the 5th June migrated our site over to it, replacing their advertising holding page. The domain is http://primate.co.uk It's been a week now though and Google hasn't seemed to have updated it's cache. Doing a search for 'primate.co.uk' in Google lists the site but with the old holding page description. Web master tools doesn't report any errors or issues with the site. Does anyone know how we can get Google to index the domain and update it's cache? Cheers, Gordon
Content Development | | Primate0