What Facebook Content to Post
-
Hi,
Our website is
nlpca(dot)com
facebook page:
http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142
They recently added facebook. I told them for posting on the wall to do the following:
-
Identify your target audience, possible people to like us
-
Identify what they really really are searching for on Facebook and the web, and give it to them.
How could we improve on this strategy.
At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy
Your thoughts?
-
-
Wow, good advice. Thank you EGOL. I like Justin and Alan's posts too. Thanks a lot.
-
Never assume that you understand you audience.
You don't.
Learn from your audience.
Observe what they engage. Make note of it.
Observe what they ignore. Make note of it.
Give them more of what they want and less of what they don't... but don't bore them with repetition.
Never assume that you understand what they want... because they will want different things over time and as your audience changes.
Finally... It is possible that only a small group of your audience is your real target population. They are the important ones. Don't let single voices steer you - unless they are voices that you must heed or voices that give great advice.
-
Remeber you have to convert to sales, it is no use getting too far way from your end goal just to get exposure if you cannot convert it back to sales.
I am not a big believe in social media, i assume in certain industries it would be good, but in many industries iit just not what facebook users are looking for.
-
The suggestions you made are a good start, however why not something that involves humor in that field like a short comic strip. PICTURES have to have pictures of the people who work their, when they are working, when they are out and about. Pictures are critical for social media it tells the followers that the company is real and the people exist. Good luck on your quest good sir!
Justin Smith
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will the articles or blog-posts will get more visibility and do better in ranking by publishing them in different formats like videos?
Hi all, I just wonder how much the different formats of an actual content will bring more ranking improvement or visibility for an article or blog-post or landing page. If a topic has been created in video and slides, will that helps landing page at Google technically? Thanks
Social Media | | vtmoz0 -
Facebook Ads Frequency Setting in Ad Set
Hello Guys, I have something which annoyes me already a long time with FB Ads. When you set up a campaign and an ad set and you have in your ad set 3 different ads (which makes totally sense to test them against each other) facebook is deciding really often way too early which ad might be the best ad. Often the algorithm starts to prefer one ad already after a few hundred impressions and the other ads are not getting any impressions any more. I cannot find an option like in Google Adwords that just all Ads are shown the same amount of times and that I can decide then on my own which ad I prefer to run. Unfortunately I cannot find anywhere an option to disable this 'auto-optimization' and I didn't find anyhting in the web as well. Would be pretty happy if someone can help me with this problem! Thanks!
Social Media | | _Heiko_0 -
Are Facebook ads a waste of money?
Possibly a contrivercial topic as it depends on the business industry and other factors. Although when we have created targeted ads, say for example British people who live in London, aged between 30-55 as our 'targeted audience', set the ads live and we get nothing but fake followers and people from eastern countries. It seems to me as a complete waste of money.
Social Media | | Jseddon920 -
Improve facebook page interaction
https://www.facebook.com/TheHiddenTriforce I have this page which used to get great feedback and interaction. As we have grown the interaction has dropped. Facebook has implemented their ridiculous policy of not sending content out as they should which is part of the issue. Anyways, I am looking for general feedback as to how I can boost this page's engagement. I am not going to pay to boost my posts to my already existing fans. So please provide other options.
Social Media | | Atomicx0 -
What to post on my facebook page for maximum results
Hello, What do you recommend I post on my facebook page for maximum reach?: http://www.facebook.com/pages/Bob-Weikel-Associates/217292791620485 my site: bobweikel(dot)com and how often? It can't be too time consuming. I'll invite more friends once I have some content. Thanks!
Social Media | | BobGW0 -
Buying Facebook Likes...
I have been approached numerous times by these companies claiming to provide hundreds if not thousands of 'real' Facebook Likes. Has anyone have had any experience with them?
Social Media | | dhidalgo10 -
Help with Brands Facebook page
Hi Guys I desperately need help on this one.......I have taken over the management of a Brand's facebook page and have some concerns as to how it was setup. The account was opened by an individual that has a personal account but they did not open the brands page from their personal account...instead they used a slightly different email address and opened a new page business account. I am not able to comment on any comments on this account and i am assuming it was as a result that there is no "profile" (not sure). Should i go ahead and create the profile with the details of someone at the brand? or how should i proceed to rectify this......am i not able to comment as a result of not having a profile?? help! UpDate: The comment issue has been resolved and it seemed to be browser / firewall related...never happened before...very strange
Social Media | | nomad-2023230 -
What's up with the #! in twitter & Facebook URL's?
I was just wondering why Facebook and now Twitter have added "#!" into the url structure? Does this mean we should link to a twitter profile like this - twitter.com/profile - anymore? Should we now be linking like this: twitter.com/#!/kevinbarnes Kevin
Social Media | | KevinBarnes0