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Hi, I have some old pages that were coming up in google WMT as a 404.  These had links into them so i thought i'd do a 301 back to either the home page or to a relevant category or page. However these are now listed in WMT as soft 404's. I'm not sure what this means and whether google is saying it doesn't like this? Any advice welcomed.

I have two e-commerce websites and i'm going to remove some products from website as requested by a supplier and sell them only on one site. Is it a good idea to 301 redirect the pages from site 1 to site 2?? Thanks for your help

Hi, I've been struggling with my rankings for some 18 months or so.  It seems like the plan is to review my back links and remove or disavow the ones that could be causing my site problems. Unfortunately I neither have the time or expertise to perform this task and wonder if there are any freelancers who could work on this project? I look forward to hearing from anyone.

I have an active affiliate program and notice that webmaster tools is showing a huge number of links from one particular affiliate. The affiliate is called productwiki.co.uk and they are showing 14,413 links all pointing to my homepage in WMT.  They don't seem to be no follow. What should I do about this?  Is this a problem? I have had major issues with my organic traffic dropping right off. I appreciate any feedback

I've come across http://klout.com and would lot know if anyone uses this and to what benefit?

In light of G's view of links from directories and other sources I have heard that links for audio sites like soundcloud.com can be beneficial. Has anyone had any positive experiences building likes from sources like this?