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Thanks for your reply, Dmitri. I'll take a look at the videos.

Hi, another newbie question on keyword research and selection (can't find any information on-line with this low level of detail)...

If I've decided that my primary keyword for a given product page is the product name, something like 'AquaPower wet and dry cordless vacuum cleaner', can I assume that it isn't worth additionally optimising the page for 'cordless vacuum' as this has a phrase match in the primary keyword? Is it still worth additionally optimising for 'wet and dray vacuum' which has a broad match within the primary keyword or is Google bright enough to drop the intervening word 'cordless' when deciding whether to rank my page?

Thanks for any guidance on this.

Thanks Tymen.

Hi, new to keyword research and have a question on branded search terms.

I'm optimising the product pages of a manufacturer's site and assume that the primary keyword for each product page (and therefore the H1 header) should be a detailed product name e.g.'Aqua Power wet and dry cordless vacuum cleaner'. Is it good practise to add the manufacturer's name to the beginning of a product title? I can't determine this by looking at search volume or competition for the two versions of the keyphrase as they are too low to get stats in both cases. Previous SEOs have set up the product titles on my pages without including the brand name but this seems to me to be loosing out on the opportunity to rank for both '[brand name] [detailed product name]' and '[detailed product name]' with the one keyphrase. On the other hand, this site only sells products from one manufacturer so maybe it looks fussy to include the brand name on every product title. I would of course add the manufacturer name to the page title e.g.'Aqua Power wet and dry cordless vacuum cleaner | cordless vacuum cleaner | [brand name]' so Google would be able to associate a brand with the product even if I didn't include it in my primary keyword.

Thanks for any guidance on this!