Hi Ryan.
I agree with Martijn that relevancy is very important.
Also after just spending some time at the same page that Marijn referenced to: http://mikestaff.com/detroit-michigan-weddings/services/dj/ I see that you have four H1 on this page. You should only have one and I think it's important that it includes your targeted keywords.
Have you run a new on-page report since Moz updated and went away from letter grades to numerical scores?
You should also look at your internal linking, are you utilizing internal linking in a way that promotes your keywords.
How is your external link building going? Are you getting some high valued links?
What are those pages that rank highest in the SERP doing differently than you?
Hope some of this helps.