Hi @ravigaurav , I understand your frustration with Domain Authority (DA) fluctuations—it’s a common challenge for many website owners. DA is a metric developed by Moz and is influenced by various factors, including the quality and quantity of backlinks, site structure, and overall SEO health. The drop in your DA could be due to a variety of reasons, like a recalibration of Moz’s algorithm or even a decrease in the quality or number of backlinks pointing to your site.
While backlink building is essential to improving DA, it’s important to remember that DA is a holistic metric. Here are some other strategies to consider alongside building quality backlinks:
1.Improve On-Page SEO: Ensure your site’s technical health, including mobile-friendliness, page speed, and user experience. These factors indirectly impact how search engines view your site’s authority.
2.Content Quality: Publishing high-quality, engaging content like you did with your QuickBooks blog can help, but consistency and addressing user intent are key.
3.Internal Linking: Strengthening your internal linking structure can pass authority within your site and improve overall SEO.
4.Engage with Social Media: Although social media signals don’t directly affect DA, promoting your content on various platforms can help drive traffic and increase the chances of others linking back to your site.
