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This is a lot of good advice, thanks.  I did only use those two keywords as an example though.  So I guess my next question would be this: what if terms that are "against your branding" would draw much more traffic to your site, compared to very similar terms that are in line with your branding?  I'm really wondering if it would create consistency issues with the brand's messaging.  To people really care (or subconsciously notice) messaging differences in the page title/meta description vs. the content that's on the page or seen in marketing material?

Thanks

Hello,

I have a question about page titles.  How important is branding here?  I'm not referring to the company name, but rather the terminology that's used as "branding language" for a company.  For example, let's say that the it would be a good idea to target the keyword "Restaurant Coupons" based on search volume and competition.  However, our branding adheres to the language "Dining Offers".  Is it considered a bad idea to use "Restaurant Coupons" in the page title?  Or is that considered inconsistent branding?

Basically, I'm just trying to figure out the correct balance between the SEO value of words and adhering to a company's branding.

Any help is appreciated!

Thanks,
Nick

Hello,

I have a question about page titles.  How important is branding here?  I'm not referring to the company name, but rather the terminology that's used as "branding language" for a company.  For example, let's say that the it would be a good idea to target the keyword "Restaurant Coupons" based on search volume and competition.  However, our branding adheres to the language "Dining Offers".  Is it considered a bad idea to use "Restaurant Coupons" in the page title?  Or is that considered inconsistent branding?

Basically, I'm just trying to figure out the correct balance between the SEO value of words and adhering to a company's branding.

Any help is appreciated!

Thanks,
Nick