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Hi Nearly 2 years ago our site was moved from a .co.uk domain to .media. Because this TLD isn't supported for DA, it's hard to measure whether linkbuilding campaigns (for example) are having a positive effect. The old site has a DA of 38 (even after 2 years of inactivity) and the new one is 1, but the new one has better Trust and Citation flow, for example. I'm now investigating whether it's worth moving back to .co.uk and I want to fully understand the risks involved. So far I know of the following potential risks: It's a lot of work so human error is a real risk Could create a redirect loop as the old site has 301 redirects in place to the new one It will take several months for metrics to recover Any thoughts on more risks, how these challenges can be overcome etc will be welcome. Or do I just set fire to the lot and create a new site with yet another 301 redirect from the .media site? What would you do?

My client (online recruitment) has over 1.5 million pages indexed, the majority of which are old job posts and listings since they began. I wanted to know if it would be better to keep all of the pages, or advise my client to delete some of the archive as these pages will no longer be attracting traffic.

If your website CMS forces you to redirect from the homepage should it be a 301 or 302 Example includes www.direct.gov.uk which 302's it My view is that it should be a 302 in this instance and almost all others should be a 301 - the reason for this is that you want the www.direct.gov.uk  to be the "primary" and one that is displayed in Google, whereas for anything else you want the URL of the location. Yes I know that ideally you don't have any redirection at all...

We have a client who has two sites for different countries, 1 US, 1 UK and redirects visitors based on IP. In order to make sure that the English site is crawable, we need to know where the googlebot searches from. Is this a US IP or a UK IP for a UK site / server?