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Hello! We have a 100+ MB PDF with multiple pages that we want Google to fully index on our server/website. First of all, is it even possible for Google to index a PDF file of this size? It's been up on our server for a few days, and my colleague did a Googlebot fetch via Webmaster Tools, but it still hasn't happened yet. My theories as to why this may not work: A) We have no actual link(s) to the pdf anywhere on our website. B) This PDF is approx 130 MB and very slow to load. I added some compression to it, but that only got it down to 105 MB. Any tips or suggestions on getting this thing indexed in Google would be appreciated. Thanks!

Hello! We recently received a great link from a local university. My colleague did a few presentations at the university, so they were nice enough to turn a mention of our company name on their academics page into a link when we asked. The problem is that we've been told that the mention/link will disappear after about a month. So, my questions: Can we do anything to further exploit that link in the short time we have? My colleague brought up doing some kind of funky link pyramid thing where we create links to that page, which would possibly give us even more link juice. I know nothing about this sort of thing. Is it recommended/not recommended? Is there anything we could possibly do to preserve the link in Google's index and have it still count in our favor after it's taken down? Maybe some kind of crazy iframe magic trick? Thanks!!

Hello! We have a website that is built using Asp.net. My colleague and I are wondering whether or not changing the framework from Asp.net to php or html would have any negative impact on current rankings. My colleague was told by an SEO company that doing this would have a big negative effect, but we just can't see why that would be. The URLs of the site do not have an .asp extension, so we don't feel there would be any issues with 404s after the migration. The content, meta data and URL structure would remain the same. We posted this question in the Webmaster Central Forum and were told by a top contributor that it wouldn't have any negative impact, but we wanted a second opinion here. Thanks!

Hello, We're experimenting with rich snippets. It seems fairly easy to attain authorship through Google and have a headshot appear in a search result... However, we are wondering if it is possible to have a company logo appear (perhaps through rel="publisher"?). Surprisingly, I can't find much info on this. Thanks!

Hello, Every month, I  set a goal of targeting 10 - 15 relevant keywords for my website. I then attempt to boost my site's rankings for these terms through a combination of content writing and white hat, non-paid link building. My question is: Are there general guidelines for keyword-targeting and backlinks? Is it healthy to target 10 - 15 different keywords (or more??) like this per month?

Hello there. I work for a marketing agency that manages SEO campaigns for a variety of small businesses in South Florida. Let's say we have a client that sells cheap shoes at their store location. Obviously, we want to show up in Google rankings for search terms like "cheap shoes south florida" or "cheap shoes miami." Now, my question is, when optimizing a website's content for various keywords, is it really necessary to include keywords with the location (which are often awkward for both reading and writing purposes)? Ideally, I'd prefer to have text that always reads as naturally as possible. Text like this is just an eyesore: Welcome to ExampleSite.com, home of the best cheap shoes Florida. We offer all kinds of cheap shoes Boca Raton. Your whole family doesn't have enough fingers and toes to count how many cheap shoes West Palm Beach we have in stock! Contact us to ask about our cheap shoes Miami discounts today! Olé!" What say you? Is there a way to work around ugly SEO text like this while still effectively ranking for GEO terms? Thanks!