Questions created by Beau_W
-
Does CNAME impact SEO?
I've recently brought on Pardot. For Campaign ROI tracking, I'm supposed to add a CNAME (I'm using .go) with /source to each source of possible first touches, like Google My Business or an industry directory. For example, to track referrals and $ROI from a directory, I'm supposed to use go.myURL.com/directoryname. Does using go. and /source have a negative impact on my SEO? Thanks for your help.
Moz Pro | | Beau_W0 -
Long-tail with few searches vs. Generic with many
Our business is a contract packager/manufacturer of products sold to very prominent brands who sell through retail. For example, we make the sunscreen under a brand’s name, which you might then find on the shelf in Target or CVS. As I’ve optimized our pages, I’ve attempted to go long-tail, which has been simply to add “…contract packaging” or a variation after the particular product. So, instead of trying to compete in “sunscreen”, which would pit me against big-box distributors and prominent brands and sellers of sunscreen, I’ve optimized for “sunscreen manufacturers.” “Sunscreen” has 31K – 72K searches, with an 81 Difficulty and 67 Potential. “Sunscreen manufacturers” has a low 13 Difficulty and a decent 54 Potential, but only 51 – 100 searches. Some of my terms have only 0 – 10 searches, but I’ve been thinking that it’s better to compete for fewer but more qualified / buyer-intent searches and have generally lower Difficulty. Can you please tell me if this is a smart strategy, or if I should instead try to compete in higher-volume terms but much greater Difficulty? Thanks a lot for everyone's help.
On-Page Optimization | | Beau_W0