Welcome to the Q&A Forum

Thanks Rand, appreciate the quick response.

Hi All,

I am working with a bank that would like to rank as many parts of the company site as possible for the company name.  This includes the home page, a page on careers and a page on company reviews.

The question is, it is better to structure the careers and reviews content on a subfolder, subdomain or new domain.

Using subfolders to retain equity of the root domain site.americanbank.comamernicanbank.com/careersamericanbank.com/reviews

or  (use subdomains - you lose some of the main domain equity and it is counter to the Moz research)

americanbank.comcareers.americanbank.comreviews.americanbank.com

or set up new domains to overcome Google bias not to rank the same root domain in the top 7 to 10 results multiple times when displaying results for a company name.

americanbank.comhttp://americanbankcareers.comhttp://americanbankreviews.com

Thanks for your perspective.

Hi Rand,

I am working with a bank that would like to rank as many parts of the company site as possible for the company name. While I understand the results on subdomains vs. subfolders, the question is, if we go with subfolders, will google rank multiple parts of a site within the top 10 results thinking that preference is giving 1 spot to the named URL.

it is better to structure this as:

Using subfoldersamericanbank.comamernicanbank.com/careersamericanbank.com/reviews

or  (use subdomains)

americanbank.comcareers.americanbank.comreviews.americanbank.com

or (set up new domains)

americanbank.comamericanbankcareers.comamericanbankreviews.com

Thanks for your perspective.

Jeff