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We are starting a new used car site in latam, and we are in the process of developing the brand, part of the team would like to have the "auto" (spanish for car" in the name and some no. The question is, form a SEO point of view, how strong signal is to have the string auto as part as the URL, and can you have a complete unrelated url and have several URLs with the auto string on it pointing in a 301 way to the non unrelated brand name as a way around? (sorry about my english, I hope you can understand the question)

PS, yes, there are a lot of queries involving auto in our target market.

Thanks! I would like to 301 to this page http://bligoo.com/explore let me know what you think

Ignored but not penaliced? I dont worry if it is ignored, I think there is more value on the home page for a visitor than a 404 page. I think google use the same criteria, no? Thanks for your answer!

We provide a free blogging and social network creation platform www.bligoo.com (think at this as a mix of Wordpress and Ning) Over time, some users remove their sites, leaving the incoming links. We are looking for a way to preserve this page rank. May be linking to a search page , maybe just to the front page, or may be is just a bad idea and can be penalice and we should loose this...

Its a bad idea to do a 301 to the home page of the site on all 404 pages as a way of pagerank recovery? If so, why? Thanks,