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I'd love to start using the Multi-channel funnels feature in Google Analytics but I have zero confidence in the reported data as it seems to bear no relationship to the standard ecomm reports.

To be specific, in August 2013, MCF is reporting the following for email campaigns:

Assisted conversions = 20
Assisted conversion value = £1,405.91
Last Click or Direct Conversions = 14
Last Click or Direct Conversion Value = £369.57

Now switching to the traffic sources report, GA reports for the email campaigns revenue was £1,226,41 over the same period across 21 transactions. My interpretation of this is that the email campaigns were the "last-click" and delivered £1,226,41 and 21 "conversions" (as I have no goals configured in this GA view, conversions = transactions I believe)

That leaves the MCF last-click report short by £856.84 (£1,226,41 - £369.57)

I can see no reason why this should be so unless I'm not interpreting the data correctly!

Anybody have any suggestions/ideas as to what's going on?

Any help appreciated.

Hi. Can anyone suggest apps that might be applied for SEO change/version control? I've tried using Excel and Word in the past but both fall short when dealing with multiple client sites. Nothing suitable pops up so far.

Specifically I want to be able to log any on-page changes that might impact SEO for historical analysis and possible roll-back (manual) eg change date, page title, headings, url, anchor text, alt image txt, body copy etc. The ability to have one view that can be filtered in various ways including by client and by url would be ideal.

Maybe this is something SEOmoz is considering for Pro campaign management? Surely there's demand...

Thanks

Andy