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We have recently launched a new website for a brand that always existed in our company, but never had its own website. Now I'm looking to increase it's organic visibility. We had quite a few links coming into our other sites, when in fact they would be more relevant to our new site. The only things is I found a really good one from 2012 - what would be your thoughts on asking the author to change the link? How would Google view? Would I damage the organic visibility of the site it is currently linking to? Thanks, Brian

Hi, I work for a lighting retailer and in the past few weeks, our ranking in Google for the term 'lights' has decreased so much that I can no longer find it in the first 20 pages on Google. We did receive a manual action but the penalty has since been revoked. However, this seems to be a keyword specific problem as we are ranking #5 for 'cheap lights' - which is obviously more relevant and specific anyway. The only reason I'm asking is because the company director is asking why it has decreased so much, and I've tried to explain the keyword is too short and generic to bring in good traffic to the site, but he still wants a reason why that keyword in particular has dropped so much. It is interesting to note that one of our competitors, had a significant drop like ours. However, they seem to be climbing back up the rankings now. I was just wondering if anyone had any insight into this issue? Thanks, Brian

Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our  blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian