Questions created by chewythedog
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Key Word in URL - To Include or Exclude?
Hi MoZ Community, Key word inclusion in URL has been discussed a fair bit on here and curious for some feedback on two options on URL structure. Ran’s #3 tip from his recent ‘15 SEO Best Practices for Structuring URLs’ states that key word inclusion still has some value but I’m not too sure if we’re going too far with the below examples. We sell footwear and only footwear for Women, Men & Kids and use those words as our key menu headings at the top. Under each of the main headings within a mega menu the users then has the choice to ‘shop by style’, ‘shop by brand’ etc… The key question or feedback is about including the word ‘shoes’ in my URLs as many of the top ranking competitors do it. e.g. /women-shoes-heels, womens-shoes-sandals or womens-shoes/heels, womens-shoes/sandals I think Google is smart enough to determine we have a shoe store and not sure of the value from a SEO or user experience perspective of adding the additional word. Thoughts on going with option A or B would be valued.... Option A - http://shopname.com/womens/sandals, http://shopname.com/womens/heels OR Option B - http://shopname.com/womens-shoes/sandals, http://shopname.com/womens-shoes/heels Thanks, | | |
Algorithm Updates | | chewythedog
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SEO Dilution: Key Words in Sub Directories v Using a Hyphen in a Single Directory
Hi Moz Community, I'm trying to understand if there is really any material difference with going with one URL structure compared to the other. I assume the hyphen example below is what most would argue is the best option, but due to certain circumstances (I wont go into) I'm most likely going to be forced to use the sub directories URL option. I'm just concerned that going down this path will have a material SEO effect...looking for peoples thoughts? Keep in mind for this example: I'm using the Shopify eCommerce platform and am forced to use the word 'collection' in the url I sell shoes so the word ' Birkenstock ' within the URL represents the brand & 'Sandals ' represents the style. The key word search in this instance would be birkenstock sandals Example 1 http://companyname/collection/birkenstock/sandals V http://companyname/collection/birkenstock-sandals Example 2 http://companyname/collection/sandals/birkenstock V http://companyname/collection/sandals-birkenstock Will be interesting to hear if people what difference if any each will bring. Thanks in advance for any insight.....
Intermediate & Advanced SEO | | chewythedog0