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Thank you Egol,In answer to your question I would have to say that I would be considered an entry level because I have no hands on experience.

Remember though that I have been in the industry for over three years all be it in sales, so I have picked up a few things along the way. All though I must admit besides the basic understanding of PPC and what constitutes as a proper working ad campaign I have no expertise in that area. So I am going to learn more about PPC and more importantly " quality score", although seems pretty straight forward to me .

Now, I have read Seobook from AaronWall , Seo for Beginners from seomoz as well as the advanced guide, not to mention more then a dozen other ones and every article I can get my hands on that has to do SEM/SEO/SMO.

This will be the first time however I that I will be getting my hands dirty. That being said thanks for your advice it was most appreciated.

Charles

Hey everyone, I have been working in business dev for just over 3 years in seo/sem. Needless to say I was hooked right away and I think I am finally ready to start something on my own. I have started some work for a client who does not  want to spend lot of money(what else is new).

They manufacture watches and handbags and have over 2 hundred retailers across Canada. They currently have no online presence with with the site they have now.On top of that they have decided they want to start selling their products online. Also they want to target retailers as well as the general public. So I started thinking how can I use  keyword phrase that would attract both retailers and end users

I thought a good keyword phrase "buy stylish cheap watches and handbags online in Canada" that has a lot of opportunity because it has several keywords in the phrase, and can be broken down to target several 3 word key phrases.

I have checked out Google's Keyword Suggest as well as WordTracker, and found that the phrase as a whole has very little traffic value.However there is tons of traffic when broken up.An example would be. Buy stylish watches online, buy affordable watches online and so on and so on.

How do I know If I have chosen the right keywords if my client doesn't have the funds to test them all using PPC?

This is my first client and I really don't want to mess this up.They are really good people and I would like to do right by them. Can anyone give me some advice. Great know my keyboard wont let me put in a question mark lol, thankfully its the weekend.

Thank you Egol,In answer to your question I would have to say that I would be considered an entry level because I have no hands on experience.

Remember though that I have been in the industry for over three years all be it in sales, so I have picked up a few things along the way. All though I must admit besides the basic understanding of PPC and what constitutes as a proper working ad campaign I have no expertise in that area. So I am going to learn more about PPC and more importantly " quality score", although seems pretty straight forward to me .

Now, I have read Seobook from AaronWall , Seo for Beginners from seomoz as well as the advanced guide, not to mention more then a dozen other ones and every article I can get my hands on that has to do SEM/SEO/SMO.

This will be the first time however I that I will be getting my hands dirty. That being said thanks for your advice it was most appreciated.

Charles