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Hi guys,

We're currently launching a new page, and we have an optimization and technical SEO expert (highly rated on Upwork, very intelligent, has solved complicated issues in the past and improved our Core Web Vitals greatly) suggesting we put canonical tags on every page of site, pointing to itself (other than the case of where canonicals should point to other page, we have those listed separately.

Do you guys see a benefit to this? Could it harm us? He says large retailers do this, couldn't quite glean the benefit from it though. Current site ranks well and isn't set up like this.

Any insight would be much appreciated!

Thanks!

I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new.

In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL.

What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side?

Thanks