Hello,
I am working with a client in the indoor / outdoor wicker furniture area. They have "wicker" in their domain. However using the moz keyword ranking tool they do not appear at all in 51+ results. There was a time that we were appearing on page 1 but then dropped off.
Anyone have any ideas on what could be causing us not to rank at all for that generic term? Our google places listing does come up for when people are local to the store and search, but the website does not.