Welcome to the Q&A Forum

Thanks for the input Irving.

I'm seeing varied opinions and methods preferred for domain/URL structure on international websites. A specific example we have now is an international brand in Asia, USA, Brazil/South America, Australia, New Zealand and Africa. Their current domains are all fragmented across the brand and our goal is to have them unified, examples of their issue here;

country.brand.com 
www.brand.com.au
www.brand.co.nz

What I'm looking for is an approach that will have the best long term impact but no short term losses as well.

I'm leaning toward www.brand.com.eu or www.brand.com/eu/

Looking at SERP's for other countries, subdomain geographic segmenting doesn't seem to show on any first pages in the SERPs.  There is one other option I'm still interested in finding out more about, geographically segmenting sites and pages through canonical or hreflang.

Interested in hearing some additional POV's.

Thanks!

Anthony

I've used SEOmoz in the past but it's been some time now. Currently in the demo phase and testing out many of the features again, I'm curious whether I can add more competitors above the 3 I entered when setting up my campaign?