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It would appear they've just added a rich snippet from schema.org to the page:
Home Solar Panels
Rated 5/5 based on 145 reviews
There's an interesting article on CTR's (related to schema markup) here: http://www.themediaflow.com/2013/05/implementing-schema-to-increase-search-traffic/
But still - I agree, false markup, false reviews = spam.
Thanks for the responses!!
Hi there - I've just come across this site that has ratings showing in the organic listings, yet - I can't see any ratings for it online - other than a text listing on the site's own home page?
The site in question has a facebook page with no followers, and a twitter account with the same, no google plus account, no google local maps listing.
I've only ever seen "actual" google reviews and other citations being combined, averaged - then shown in search as an aggregated number.
Is it just me - or does Google accept these self rated reviews on face value??!!
See images attached...
The URL of the site is here: http://www.home-securitysystems.com.au
The search phrase they rank no.1 for is "Alarm System Melbourne" - which is pretty decent.
Any ideas?
Cheers, Dave