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One of my clients was once in the #1 position for "Philadelphia interior designer" and other related terms, but her site has dropped significantly.  Still it is on the first page, but far from its former glory. http://www.interiorsbydonnahoffman.com is the site. What really confuses me is why in her home turf search of "Bucks County Interior Designer" a competitor, http://www.miriamansellinteriors.com, is above her in the SERPS.  According to OSE her competitor has a PA of 32 vs my client's 39.  My client has 35 Linking Root Domains (and some of high quality) compared to just 11 for the competition.   In all aspects her competitor looks weaker and less relevant to me. Her site has been weak in the SERPs since May/June. We are redesigning her site- she has a high bounce rate compared to my other interior design clients, something like 55%. Any insights from y'all?