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Ryan,

Maybe, but this report is for a 3 word keyword "Personalized Children's Books" it seems to be saying that my title reads "Personalized Childrens Books" missing the apostraphe

Make sense?

-Dinesh

I am getting this warning in the Pro Report Card, my site is http://www.myfairytalebooks.com which seems to have Children's and not Childrens in the title.

Is it my site that needs to html encode in the title or is Report Card slightly broken?

Exact Keyword Usage in Page Title

Easy fix

<dl>

<dt>Page title</dt>

<dd>"Personalized Childrens Books Kids Music CDs Baby Books & Gifts."</dd>

<dt>Explanation</dt>

<dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd>

<dt>Recommendation</dt>

<dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd>

</dl>