Welcome to the Q&A Forum

Thanks to everyone who responded with very helpful suggestions and ideas regarding doing both national and local optimization. - Tom

If a client (e.g. a winery) wants to rank both nationally and locally, what are some best practices for doing this on one Website?

So the goal is to:

1. Rank nationally for their wines, wine varietals, etc.so they're found by restaurants, distributors, customers (could include national directories, content creation ,etc.)

2. Rank locally for their tasting room and wines for people looking locally or looking at that specific region (this could also include include Google places, local directories, etc.).

I'm wondering if the site would need to be subdivided (or "siloed") where one section is heavily focused on national and another is on regional? Also, for the home page, which focus would be most important (maybe national because it's harder)?

Thanks a for any ideas!

Tom