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Hi All,

I am currently looking to revamp my SEO strategy inline with Google's latest Panda and Penguin updates, and looking to appoint a new agency.

With SEO changing so much over the years and so many players in the marketplace quoting all sorts, I simply need to determine

1. the kind of money I need to be spending on my SEO,

2)  what i should be getting for the money, or different budget levels

3. what I need to be focusing on in priority order, a top ten in sorts

4. Should i be looking to increase or decrease my spend over the long term.

I am only a small business with a turnover of about 50 - 80k and need to really cement my strategy so it work long term but also shows a steady return.

I have one guy quoting $99 a month, one £250 and one £750, you can probably see my problem.

Thanks in advance.

This has all been very helpful, thank you. So the questions Im left with are

What do I do next? - I am running SEOMoz crawl/report will go through everything with a  fine tooth comb?
Do I need to do more link building and what budget would be good?
Do I need better site content?
Any major flaws?
Why was the main reasons the drop so big?

Could anyone help to put a strategy together and take on this work?

Thanks guys for all your help, at least I have an idea of how to move forward,. I have PM the URLs over or shall i post them here openly??

PS webmaster tools is not showing anything, status is currently

No new messages or recent critical issues.

Thanks Carlos, very helpful. I'm thinking about finding some new help, any tips what i should start focusing on first and how long this may take to get back up?

Yes they are out of three words in the domain, two are the search term, for both sites. Is this something you help with?

Hi All,

We have experienced a massive Google drop on Two of our eCommerce websites in the past week.

From Feb - July we were ranked 2 for various key words

In Aug we dropped to 8

In September to 96 if not lower.

We pay for monthly link building and add unique product info each week (but not much new content such as articles or blogs).

My SEO guys has not been that helpful and just sent me a link to the Panda update blog, which doesn't mean a great deal to me.

Obviously this has had a massive effect on business, and ideally i need to diagnose the problem and find a new startegy on moving forward, so most likely looking for a  for a new SEO guy/company as well.

I need someone is proactive, communicates well and make constant suggestions about moving forward not just link building.

One thing I would like to add is these two site have a different homepage, category and range structure, but do share some if the 2000 product database.

Can anyone help? Any advice on sorting this would be gratefully appreciated.

Thanks

M