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I posted a similar question a while go, so I will attempt to articulate my question a little better....

I am the owner of an E-Commerce site that operates in Canada. I have been brainstorming ways to find opportunities and niches for Canadian online shoppers in an industry that is dominated by corporate American E-commerce sites.

I saw  another Canadian e-commerce site try to combat this issue, and I wanted to get some advice on whether this strategy is sound. Here is an example.

Well.ca is a large e-commerce site in Canada. They take a competitive product like a "Tide Lundry Detergent"  and include local and intent terms in their page titles. For example "Buy TideLaundry Detergent from Canada at Well.ca - Free Shipping".

If a Canadian shopper searches for "Tide Laundry Detergent", they are going to find results for amazon.com, ebay.com, Tide's website, etc.. I would imagine that Canadian shoppers would start to add terms such as Canada, Buy, or online to try to find Canadian sellers. If that is the case, then Well.ca ranks and arguably serves the customer with those intentions much better.

I guess my question is, if the dominant search terms in my industry are polluted with irrelevant or American companies (even in Canada), is this form of localization a good idea? The terms don't seem to be searched much according to any keyword research tool I've used, but I know that I add "canada" to my search terms in order to find Canadian results?

Thoughts?

Hey,

I have an interesting question. I am the owner of a Canadian E-Commerce site, and I have been brainstorming ways to find opportunities and niches for Canadian online shoppers in an industry that is dominated by American E-commerce sites.

I looked around at another Canadian e-commerce site, and I wanted to get some advice on whether this strategy is sound. Here is an example.

Well.ca is a large e-commerce site in Canada. They take a competitive product like a "KONG Goodie Bone" (a dog toy) and include local and intent terms in their title. For example "Buy KONG Goodie Bone from Canada at Well.ca - Free Shipping".

If a Canadian shopper searches for "Kong Goodie Bone", they are going to find results for amazon.com, ebay.com, the Kong company website, Petco (which is not in Canada) etc. I would imagine that Canadian shoppers would start to add terms such as Canada, Buy, or online to try to find Canadian sellers. If that is the case, then Well.ca ranks.

I guess my question is, if the dominant search terms in my industry are polluted with irrelevant or American companies (even in Canada), is this form of localization a good idea? The terms don't seem to be searched much according to any keyword research tool I've used, but I know that I add "canada" to my search terms in order to find Canadian results?

I will also note that our website recently launched, we are using 100% original product page content, we are using videos, and we are really putting a lot of energy into quality content. I am just wondering if patience is the name of the game when you are dealing with sites with incredible domain authority, or if we are better off trying to find niche opportunities.

Thoughts?

Thanks Frederico,

After looking in the source code, there was a div class remaining from the template that added these language parameters. Thanks for your recommendation!

Hey,

I own a large ecommerce site with a few thousand products. The platform we are using adds a default French, English, and German store. It is not out of the question to offer french version of our site in the future, but for the time being we have added temporary redirects on these pages back to the main (english) version.

In my Moz analytics, there are 1000+ pages with temporary redirects, and Moz classifies these as medium priority. Is there a better solution to dealing with these default language pages?

Thanks,