I have a customer who is currently a local business but with aspirations of franchising and becoming a national concern, historically I have had quite a lot of success in the Local space, but this will be the first national account so I am looking for any advice on SEO best practice for national businesses.
Particularly I am looking at where the business will have a common set of products / services but will have multiple trading addresses / service areas.
Any advice would be much appreciated. TIA
