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You don't really want to "build links" you want to earn them. Links earned are worth 1,000x more than a link built.

Sticking out as a dating site in this day and age is a tough one. You really need to make your site unique. You need to do something newsworthy... if your focused in a geographical area. Do an infographic about that area, or conduct a survey and share the results.

Now with all that said if you're still looking for "link building" offer a coupon and share that coupon on reputable coupon sites... but then again those links are "earned" since you're offering something.

Moz's Keyword Difficulty tool is great. Minus one thing... it does't take the domain itself into it's equation.

Of course it doesn't take a lot of other things into consideration too like relevancy of domain but lets at least start with adding domain authority to the equation.

I've come up with simple math that allows you to take the domain authority of the target URL into consideration.

The Equation KD = Moz Keyword Difficulty
DA = Domain Authority
DS = Domain Specific Keyword Difficulty

(KD/DA)*KD = DS

Equation Applied

URL: atari.com
Keyword: classic video games
KD: 69
DA: 77
DS: 62

(69/77)*69=62

You will end up with numbers larger than 100, but it makes sense. If your domain authority is 10 and you're trying to compete with a difficulty of 90 then you should be scared to compete for that term and the number should reflect that.

Thoughts? Other ideas?

I was curious if Domain Authority considers social signals.

"We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank,MozTrust, etc.—into a single score."

Is Social included in the etc? I know you have some social data displayed in the results.

Smart strategy to employ the use of a newsworthy press release. Online press releases are read by bloggers and journalists.  Developing a press release can make all the difference in attracting a variety of viewers and content promoters to start talking.

For the inforgraphics, you should try finding a niche media sharing website.Most types of media have a specific platform or network built up around them. Take advantage of the systems already in place by placing your content there!

Examples:

●         Video: youtube.com, vimeo.com

●         Infographic: visual.ly

●         Slide Show: slideshare.net

●         White Paper: scribd.com

Good Luck!

We've put together this process over the past year that has shown success when it comes to sites that appear to be hit by Panda.

The idea was to put together a process that would allow us to give our clients an understanding of the problem at hand and metrics we can use to explain how recovery is going.

Would love to hear your opinion or if you have a different/similar strategy.

How Keyword Difficulty works now, lets say you get a keyword difficulty of 50. It's 50 no matter what domain you're optimizing for. It's 50 if you're optimizing for wikipedia.com and it's 50 if you're optimizing a brand new website. This equation changes the keyword difficulty score based on the domain authority of the site you're optimizing