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Hi Moz crew, We've got a bit of a riddle on our hands here at Flightpath. You see, we're an agency that specializes in digital services like web design, social media and SEO. Unfortunately, we seem to have been hit by an a algorithmic penalty on February 28th, 2014. This is a first for us - we've never had to deal with a penalty (manual or algorithmic) for our site or any of our client sites. Here's the situation: We were averaging around 1,500 impressions per day before the drop. Since 2/28, we see closer to 250 impressions per day. No manual action notice in WMT Branded keywords did not lose rank. It was primarily our the service-oriented keywords that we lost rank on (ex: "digital agency", "digital agency nyc", "social media agency nyc", "web agency new york" - we were page 1 for all of these, though "digital agency" wasn't as secure as the others). Backlink profile looks ok. We did a clean-up (disavowed a few hundred domains) as soon as we noticed the drop, but there wasn't anything in there egregiously offensive. There definitely wasn't anything NEW that was problematic. Not a lot of non-branded anchor text at all. No major changes to the site in 2014 Any ideas? The site is http://www.flightpath.com And here's a horrifying WMT screen grab: i.imgur.com/EY4OBG1.jpg UPDATE: We recovered nearly all of our missing rank/traffic/impressions for a 3-day period between 4/15 and 4/17. WMT Screenshot: http://imgur.com/V1fI1MQ During our brief recovery, we did lose a small amount of rank (just a few positions, only for a handful of keywords) compared to where we were pre-crisis. That makes sense though, we were pretty ruthless in disavowing domains and almost surely caught a few "positive" links along with the bad ones. Aside from that, it appeared to be a full recovery - every single one of our generic keywords was back for just over 48 hours. Any ideas? Was Google rolling out a new algorithm tweak, only to pull it back due to bugs? Or was it the opposite: Google rolling back the update that hurt our site to fix a few bugs before pushing it live again?