Questions created by Gabe_BlueGuru
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One company, two audiences. Ok to make two sites?
I have researched and researched on this question, and I'm still not satisfied. Most of the answers on the Moz forum and otherwise are all from 2013, as well. So, I thought I'd bring it up again. I have two distinct audiences for a real estate business I'm working with (very different needs and interests): Farm Buyers Residential Buyers My client is wanting to expand their presence in the farm market. Their main competitor is ranking for, more or less, an exact domain name match. They want to spin up a site focused only on farm buyers. Here are the pros/cons in my mind of creating a separate site: Pros: Reaching/targeting a specific audience (better user experience), having domain name with keywords (I won't keyword stuff...promise), a site completely devoted to content regarding farms, a blog completely devoted to farms (we have a content strategy in place) Cons: NAP issues (same address), splitting up domain authority, a bit of brand confusion (though the same logo/brand will be on both sites) In my mind, the pros outweigh the cons. Any ideas on how to address the cons? I could just not include address and phone, but that seems ridiculous...catering to the bots and not the user. Thanks, everyone!
Local SEO | | Gabe_BlueGuru
Gabe2 -
Should I create a new site or keep company on parent company's subdomain?
I am working with a realty company that is hosted on a subdomain of the larger, parent realty company: [local realty company].[parent realty company].com How important is it to ride on the DA of the larger company (only about a 40)? I'm trying to weigh the value of creating an entirely separate domain for simplicity of the end user and Google bots: [local company].realtor They don't have any substantial links to their subdomain, so it wouldn't a huge loss. I have a couple options... Create an entirely new site on their current subdomain, leveraging the DA of the larger parent company. Create an entirely new site on a new URL, starting from scratch (which doesn't hurt you as much as it seems it once did). Create two sites, a micro site that targets a sector of their audience that they really want to reach, plus option (1) or (2). Love this community!
Technical SEO | | Gabe_BlueGuru0