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Ah, that's about what I suspected. Tagging back to our FB page was the ONLY thing we did differently in that particular post. I just ran another post with similar content and also tagging our page, but the reach on that one was about what we expected. It's nice when you occasionally find yourself on the right side of the algorithm.

I dug into the post metrics and they haven't shed much more light on why this one has so much more reach than any others. Its a photo post, as are many of our others, without the photo being that much more interesting. It's also a contest, which we've run many, many times before with less reach, so I'm still scratching my head. The only variable is that there was a link in the post BACK to the FB page it was posted from. Still don't know why that would have an impact, though.

Yesterday I put a post with a photo on our company Facebook page Normally our reach on a post is 500-600 out of a list of 77,000 followers. However, since posting this one yesterday afternoon, our reach has hit almost 9,000!

The only thing different with this post vs. any others we've done is that I put a text link for the company name back to the same Facebook page that the post was put on. I didn't intend to do this, it's just that when I started typing in our company name, Facebook suggested making it a link, so I thought, why not? I'm thinking somehow that made it appear in more people's timelines than usual. We posted it the same time in the day as every other post, and this was the only thing unique about it.

Any thoughts?