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My company is building a new website with a new web development company. Our old website development company hosted our Google Analytics account on their account (this was done 13+ years ago, probably a good idea then, but we definitely would've done it differently knowing what we know now).

I've been researching how we could move our GA property to a new account owned by us, but according to this article:

"There are some circumstances in which you cannot move a property:
-> The source account and the destination account are not in the same Google Marketing Platform organization. Contact an organization admin to make sure both accounts belong to the same organization."

In our case, the source account and the destination account do not belong to the same organization.

I may just have to accept that we are losing 13+ years of historical data about our website, and if that's the case, oh well. But, if anyone has an idea how we can export/import our GA data to our new analytics account, I would greatly appreciate it.

Our company gets pitched on linking to other websites nearly constantly. Recently, we received an offer to guest post on several sites managed by the same person. These sites aren't really relevant to our website, so my instinct is that we should ignore the offer. However, I would really like more backlinks and maybe I shouldn't turn away this offer.

I am working on a website that has been publishing content for years. Some of the content is 6 or 7 years old! Daily, I am re-writing, updating, or deleting old content, and adding new content.

We have covered every topic under the sun (within our niche market), and sometimes new content is similar to old content in some way. Or, we are answering the same question a dozen different ways.

I have always assumed this was correct for SEO, but I was challenged on this notion today and now I am questioning the practice of writing content that could be the same (or similar) as the old content we have written.

What are the pros and content of creating "duplicate" content, provided it is never an exact carbon copy of our older content.