Questions created by ICMI
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One site for multiple regions with a twist?
Hi there. I'm hoping to tap into the collective wisdom of this great community. I've just become involved in a business that spans two countries Australia and New Zealand. Currently we have one site in Australia "AAAA.com.au" and a similar site in New Zealand which is a joint venture with another company so for some reason they chose to merge the names to get "BBAAAA.co.nz". The Australian site is hosted in Australia and ranks #1 for targeted keywords in a competitive industry. The New Zealand site is hosted in NZ and has been live for nearly 2 years but ranks very poorly with targeted keywords i.e. not in the top 50! The content on sites is similar but not the same and phone numbers and location details are different etc. The NZ site has not been link building which is likely the main issue. What I want to do is now change the BBAAAA.co.nz site to AAAA.co.nz (the other company has agreed the name change is warranted) and service New Zealand from Australia using our well performing site. Any thoughts on the best way to achieve this to maximise the good ranking of the Australian site? The Australian site has a lot of back links from a range of sites. I've taken into account the following info at Google but I'm still stuck for the best answer given our tricky situation. http://www.google.com/support/webmasters/bin/answer.py?answer=182192#2 Would love to hear your thoughts on how to approach this one. Cheers in advance.
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