Thanks everyone for your inputs.
In follow up to this, if you have a business, say a restaurant brand with multiple sites in one city.
For example: You target a fairly broad keyword phrase like: 'seafood restaurant london'. One site appears in the Local listings, with one address, but there are multiple sites for the same brand.
Obviously the result isn't accurate because the group is actually a good result for that keyword but only one unit within the group appears in the results, which might not be geographically ideal for the searcher.
Previously, the brands home page appeared in the organic results, now the single branch of the group appears in the Local listing.
Ideally Google local would work for a multi site brand with branches within a geographical area, but as far as I know it currently doesn't.
Anyone have insight into this conundrum?
Thanks!