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I have to submit another vote for Wordpress - you have plug ins that let you update the meta data, the URLs are automatically hierarchical which is handy, and it's really easy to use.

It's not necessarily spammy, but you're just not making the most of your h1 and not optimising your site properly if you do leave them the same. Ultimately, the two serve totally different functions when you remove the SEO element.

Your h1 is to let people know what your page is about when they're already on the site - often, the h1 and the link in your menu is the same which helps build continuity and ensure that people get to the content they're looking for (although there may be slight differences).

Your meta title lets people know what that page is about _before _they get to your site - it's important that you provide them with more information about who you are and why they should go to your page over the other results on there. For example, if you are a leather clothing boutique in London, your h1 may be Leather Trousers. But your searcher is looking for a physical location and wants to try before they buy.... your page appears on a load of search results where people are saying things like Leather Trousers | Ethical British Leather | London (or similar - and that example is too long but you get my drift) and your result simply says 'Leather Trousers' - who do you think gets the click?

Now, when you add the SEO element back in, by not optimising your meta title you're just squandering the opportunity to let search engines know more about your page and your business. Since good SEO consists of lots of building blocks rather than one big thing, those squandered opportunities quickly add up.

Hi,

I have a website that was rebuilt and redesigned earlier this year, and it's struggling to rank. The problem is that the wrong pages are ranking for the key terms. For example, there is a page for 'Loft Conversions Essex' but the page that's ranking is actually the FAQ page (which doesn't mention the word 'Essex' at all).

I have been through all of the usual items, and none of them seem to apply:

• The landing pages have been properly optimised (not overly so), while the pages that rank only contain the terms within the menu (the link that goes to the actual landing page)
• We thought it may be a redirect issue since the site was a bit of a mess before the rebuild, so we removed all of the redirects and resubmitted the htaccess file but that hasn't helped
• Internal anchor text is relevant
• There aren't a huge number of external links to the old site pages, and many of these pages didn't exist at all so I don't think that's an issue
• Most of the pages were built at the same time so there's no real reason why one would have more authority than another
• There are no canonicals interfering with these pages

I can't really canonical these since we do want the pages to rank, it's just that they're all ranking for the wrong thing (so the SERPs are a lot lower than they should be). Most of these pages are pretty new, as I said, so while we have tried smaller content changes I don't think a full refresh will really help.

To make it even weirder, the pages that rank for each term change regularly but it's never the right page. Help!

EDIT: Thanks for the responses everyone!

It's not necessarily spammy, but you're just not making the most of your h1 and not optimising your site properly if you do leave them the same. Ultimately, the two serve totally different functions when you remove the SEO element.

Your h1 is to let people know what your page is about when they're already on the site - often, the h1 and the link in your menu is the same which helps build continuity and ensure that people get to the content they're looking for (although there may be slight differences).

Your meta title lets people know what that page is about _before _they get to your site - it's important that you provide them with more information about who you are and why they should go to your page over the other results on there. For example, if you are a leather clothing boutique in London, your h1 may be Leather Trousers. But your searcher is looking for a physical location and wants to try before they buy.... your page appears on a load of search results where people are saying things like Leather Trousers | Ethical British Leather | London (or similar - and that example is too long but you get my drift) and your result simply says 'Leather Trousers' - who do you think gets the click?

Now, when you add the SEO element back in, by not optimising your meta title you're just squandering the opportunity to let search engines know more about your page and your business. Since good SEO consists of lots of building blocks rather than one big thing, those squandered opportunities quickly add up.

I have to submit another vote for Wordpress - you have plug ins that let you update the meta data, the URLs are automatically hierarchical which is handy, and it's really easy to use.