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Hi Syed

If you look into it properly, you will see that pretty much all of the links any of the sites have are firstly from completely spammy and unrelated sites and also use over optimised anchor text links.

As well as this, all of the above domains are less than two years old, which I would class as a relatively new site, especially in the insurance industry which is extremely competitive

One of our clients is in the insurance industry and over the last 12 months we have seen an increasing number of low quality, newly registered, spammy sites achieving top 5 rankings for major keywords, which in turn is having an adverse effect on the rankings for our client.

Does anyone have any idea how the following sites have managed to do this:

http://www.multiquotetaxi.co.uk/ - 2nd for taxi insurance

http://www.motortradefast.co.uk/ - 1st for motor trade insurance

http://www.traders-insurance.com/ - 3rd for motor trade insurance

http://www.multiquotefleet.co.uk/ - 1st for fleet insurance

We have tried reporting the above sites, tried holding out to see if they get penalised and tried figuring out what they have done ourselves but cannot see how they have managed it.

Any ideas at all?

Hi Peter

Thanks for your input, we already use utm tagging for our regular PPC campaigns but don't have it set up for the PLA campaign. Does this need to be set up within Merchant Centre for the specific products or can it be done via AdWords?Thanks

Leon

Hi Branden

As usual there have always been slight discrepancies between the two sets of figures before but none anywhere near to this.

After looking into this a bit further it looks like the traffic that is being sent via the PLA campaign is being shown as Organic traffic in GA, any ideas on why this would be the case at all?

In reference to your questions - we have used the auto targeting option to set up the PLA campaign, our Analytics code is on every page, there are minor discrepancies in our regular PPC campaigns (5-10%) and yes the problem does seem to be isolated to the PLA campaign.

Thanks

Hi

We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics.

For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period.

Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all?

Thanks

Hi,

The drop earlier in the year is linked to the fact that we had a complete rebuild and redesign of the website which led to some of our rankings dropping, we were gradually recovering most of our ranking positions but now have seen them drop off severely.

I have just found that a site we have an advert on (www.jr-leasing.co.uk) has put the advert as a site wide link and this is sending over 17,000 links to our home page, could this be playing a part?

Thanks

Some have dropped a few places - part time traders insurance had been 1st for the last couple of years but is now 4th, appreciate this isnt a massive drop but can already see the difference in traffic.

The more alarming change is motor trade insurance was around 38th (recovering after a complete web redesign and build in Feb) but now isnt in the top 200 other than a link to a news article which is still outside top 100.

We have seen rankings drop considerably for www.think-ins.co.uk in the last 48 hours, I know Penguin 2.0 has been released but anyone got any ideas on what specifically we might have been penalised for?

Thanks