Welcome to the Q&A Forum

Thanks. I was afraid that was the case!

Hi,

In the attached Google SERP example the first listing below the paid search ads has a large box with a snippet of content from the relevant page then followed by the standard link.

Does anyone know how you get Google to display a box like this in their SERPs? I checked the code on the page and there doesn't appear to be anything special about it such as any schema markup. It uses standard

• list code.

  Does this only appear for particular types of content or sites, such as medical content in this case? Is the content more likely to appear for lists? Does it only appear for high authority sites that Google has selected?

  We have a similar medical information based site and it would be great to try to get Google to display a similar box of content for some of our pages.

  Thanks.

  Damien

  ZmPJVSl.png

Our site had over 2,000 root domains linking to it as reported in MOZ Open Site Explorer (and Google Webmaster Tools). We then changed the domain and made sure that 301 redirects were set up for all pages across the site.

That was about 1 month ago. Open Site Explorer is now reporting less than 300 linking root domains. For the links that it is reporting the majority of these are being 301 redirected to the new URLs (some of them we changed the links directly). However the majority of the links that are being 301 redirected are not being reported. It is reporting most of the links coming from the old to the new domain. Google Webmaster Tools is reporting over 1,000 linking root domains to the new domain (it has a max of 1,000).

We did notice that MOZ took some time to update the domain authority of the new domain. It was 1 for along time and it has now jumped up to 46 ( it was previously at 74). Maybe this is a time delay thing and eventually Open Site Explorer will report all of the 301 redirected links? It is a bit frustrating at the moment as we can't fully analyse the links to the site to try to focus on the high domain linking sites to get them to change the link directly.

Also, If all links are being 301 redirected to the new domain should the authority not be close to where it was previously after one month? Our search traffic has dropped considerably since the launch of the new site and hasn't returned yet, so just wondering if the 301 redirected links pass on as much value as thre original direct links.

Thanks,

Damien