Bob,
You are certainly in a tough niche with NLP and tackling items of weight loss. I will say that I agree with what eyepaq says and would add the following items to focus on specific content to share:
- What questions/comments have you made to your coaching clients that make them really think "wow, thanks Bob"
- What are the biggest challenges that your target market faces
- Do you have existing articles/white papers that have been well received? (these are a gold mine for taking out the headlines in your docs and making them updates)
- What are your competitors scared to say? (breaking the norm is a great way to spark conversation)
Hope that helps.
-James
