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Most likely it is your DA (domain authority) It is currently only 18 and if your on page ranks that high for the keyword its just the juice/power your website domain has in the SERPs. Try some content building that is industry/keyword related and hopefully it gets shared to relevant sites that have a higher DA/PA than you so you can build some juice from those links. You could always look to purchase some links but that world of white hat/black hat SEO can get a little grey.

Hope this helps!

Currently the site I'm working on ranks very well on google rankings but then when we cross reference into yahoo and bing we are basically in the graveyard of keywords. (bottom of 3rd page). Why would that be? Any suggestions or things I can do to fix this or troubleshoot it?

Here are some things I can think of that might affect this but not sure.

1. our sitemap hasn't been updated in months and URL changes have been made

2. Onsite for yahoo and bing is different from google?

3. Bing is just terrible in general?

4. Inbound links? This one doesn't make sense though unless the search engines rank links in different ways.

All jokes aside I would really appreciate any help as currently the few top ranked keywords we have are about 30% of our organic traffic and would have a huge affect on the company if we were able to rank as we should across all platforms.

Thanks!

Most likely it is your DA (domain authority) It is currently only 18 and if your on page ranks that high for the keyword its just the juice/power your website domain has in the SERPs. Try some content building that is industry/keyword related and hopefully it gets shared to relevant sites that have a higher DA/PA than you so you can build some juice from those links. You could always look to purchase some links but that world of white hat/black hat SEO can get a little grey.

Hope this helps!