When creating a brand new website, will setting it up as a subdomain provide ranking benefits? I understand that if it's an existing domain, it's better to use a subfolder because a subdomain is treated as a different domain. But is there any reason not to start a website with the keyword in the subdomain?
For example:
The SERP's are dominated by websites which contain some variation of the head term, but the disadvantage of doing a similar this is your website looks very similar.
Thanks!
