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A lot of great advice here about press releases. Why not do them as a way to just get your brand name out there and gain some links? Here is another free site for press releases - http://www.free-press-release.com/
Titles must be catchy and the copy engaging/unique or it won't get picked up. But regardless of that fact, you can still gain some links (albeit sometimes temporary) from the press release sites themselves.
5/28/2010 Since my background is more in web development and I've gotten into SEO only recently this is my first post here. I hope you find a use for it and please feel free to make any suggestions/comments. More development around the SEOmoz API is good for everyone so I'm sharing my first experience in developing a tool utilizing the great information provided by the API. To implement this yo...