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Thank you Ed for a nice and good answer. Hekkpipe is not pushing locally, we would like to become international brand. This is good feedback that hookahhekkpipe.com doesn't sound good. When we aim to become also important player in out niche, is then better option for example to keep turn back to hekkpipe.com  or  should it be hekkpipehookah.com (on SEO purpose and clearness what is Hekkpipe)? On brand wise it seems to me that it is easier to brand hekkpipe.com.

In local business perspective it is really good information, how to gain a change to rank higher.

Hi,

I just made one decision and now I'm bit worried, if I did right one. I hope that you can give me feedback and advice regarding it. I'm in hookah market, so I do not have any possibilities to buy adds, so SEO is really-really important to us. I know a lot of things what has to be done to perform better, but currently I have just few really important questions. In international market the main keyword is "hookah" and everything related to that. We are small company and our brand is not that well known and do not have high volume traffic on website. Hookah in front of that we tough will give better understanding to audience about what is the page.

Which domain name is better for SEO and also branding purposes? Currently we were using the first one without keyword, no we switched to the second one (just about week ago).

https://hekkpipe.com

https://hookahhekkpipe.com

Regarding it, some really important questions:

1. Would the longer version of domain helps us better rank with important keywords to us or not?

2. When we will write good content, which domain is more likely shared? I'm bit afraid that first one and that we made a mistake changing the domain name.  When the 1st one, then how big difference does it potentially make?

Thank you