Welcome to the Q&A Forum

Can you explain why?  I've looked around a lot on this, and there doesn't seem to be much agreement about it.  https isn't costing anything with respect to performance, so why not do it?

I'll happily remove it from all the pages where it isn't required if its really making a difference.

OK - think it's fixed now.  But could that possibly have been the issue for ALL the site rankings?

Thanks for this help by the way.  Going to refer some friends to you ASAP for help if that's OK.  They have zero technical skill, so they need direct help.  And to be charged, of course.  

Kelly

Switched hosting companies, and then switched to https for the entire marketing site as a result of needing the security for the signups.  Rankings in several (most areas) have tanked since then.  Site hasn't changed otherwise, is responsive, fast, and spidered well.  See:

http://pisoftware.com

I FEEL like the redirection is being handled properly, but I can't be sure.  Moz reporting duplicate content on the homepage between http and https - but I honestly don't know why.

Any help - ANY - is appreciated.  Hair being pulled out, and I don't think I'll look good completely bald.

Kelly

http://pisoftware.com was never a huge leader of traffic, but it ranked top 5 for my money keyphrases, and was bringing consistent quality visitors.  As traction went up, that traffic just became more valuable.  I was happy.

Then Penguin came along, and made me sad.  60% loss in traffic,  I stayed calm.  I disavowed.  I sent emails asking for links to come down.  I atoned for my sins (of the distant, distant past - I know better now) - and waited.  Never a hard penalty, never an email from Google - just rankings that got hammered.  From #3 for my best keyphrase for #25 today.

I write content, and I try and write it better all the time.  I try to make it valuable.  I leverage social media to the extent that I can.  I do outreach.  I'm trying to be patient, but it's hard when the software is awesome, and so few people see it.

I'm considering starting over - or maybe even just creating another domain to use if this one never comes back.  I wonder on the thoughts of experts.  At MozCon I talked to a lot of people in the same boat, and it seems we are all taking similar steps.  So the questions:

1.  Should I start over?  Or stay the course?

2.  What has worked for others - what seems to have been the most valuable in getting back on the rise?

3.  Thoughts on the site as it is now?  I've worked lately on speed, mobile rendering, etc - and it seems responsive and solid to me.

Thanks in advance, you crazy bunch of Mozzers you.

Kelly